Programme types
Touchpoints
Featured work
Retail rollout at Ford
New dealer identity across 256 locations, 50+ showrooms and 20+ countries - in six months.
Global rebrand at ITA Airways
Nine months to make 42 airports feel like one brand - from terminal signage to boarding gates.
Fleet & mobility for Heineken
Entire fleet rewrapped in Champions League livery using certified sustainable films, coordinated centrally.
Practical thinking on brand implementation, rollout, and governance from the people who plan and run it.
Sustainability
ESG success is easier to claim than to measure. A look at how companies are moving past generic sustainability metrics towards the practical decisions - materials, transport, energy - that actually change a brand's footprint.
GLIMMA Editorial Team Oct 22nd, 2024
Brand implementation
A brand is judged where people actually meet it - on buildings, vehicles and shop floors. How real-time visibility tools, a curated asset library and bespoke applications close the gap between the digital brand and the physical one.
Tom Hawkins Jan 26th, 2024
GLIMMA Perspective
Clients come back because the model works: outsourcing the parts of a rollout that need specialists, keeping the economics tight, and staying close enough to a brand's culture to act on its behalf.
Ross Haxton Jan 26th, 2024
Brand implementation
GLIMMA was formed in 2000 from the merger of two graphics manufacturers and now runs brand implementation programmes worldwide. An introduction to how the company is put together and what end-to-end delivery actually covers.
Tom Hawkins Jan 24th, 2024
Brand governance
GLIMMA USA on managing a brand estate across a continent: what changes when asset management goes digital, and why a global perspective produces better answers to local problems.
Chuck Driskell Jan 24th, 2024
Brand strategy & purpose
Purpose has moved from the marketing department to the boardroom. What the C-suite conversation about profit and purpose now sounds like, and what it takes to embed values in a business strategy rather than bolt them on.
GLIMMA Editorial Team Jan 24th, 2024
New market rollout
India is a £3 trillion economy and one of the hardest places to launch a brand consistently. Why GLIMMA opened there, and how the India team bridges international standards and local supply.
GLIMMA Editorial Team Jan 23rd, 2024
One email, roughly monthly. No noise.
