Programme types
Touchpoints
Featured work
Retail rollout at Ford
New dealer identity across 256 locations, 50+ showrooms and 20+ countries — in six months.
Global rebrand at ITA Airways
Nine months to make 42 airports feel like one brand — from terminal signage to boarding gates.
Fleet & mobility for Heineken
Entire fleet rewrapped in Champions League livery using certified sustainable films, coordinated centrally.
Launching a brand into a market you have no infrastructure in yet — local supply, compliance and the first sites on the ground.
New market rollout
India is a £3 trillion economy and one of the hardest places to launch a brand consistently. Why GLIMMA opened there, and how the India team bridges international standards and local supply.
GLIMMA Editorial Team Jan 23rd, 2024
New market rollout
A global brand must be consistent, but never identical. Six of the biggest — and frankly comical — translation-related marketing mistakes in history, from KFC to Pepsi, and what they teach brands entering a new market.
GLIMMA Editorial Team Sep 14th, 2022
One email, roughly monthly. No noise.
