Fleet & mobile assets

We make international fleet branding work

GLIMMA helps plan, deliver and manage fleet branding programmes that minimise downtime, maintain consistency and keep assets road-ready. We offer a complete service, from creative development and material specification to production management, logistics, installation and ongoing fleet support.

Start your project brief See CEVA case study

We know this situation

Fleet branding rarely goes wrong on the design.

It goes wrong in the gap between the design and hundreds of different vehicle types, materials, production partners, installers, regulations, locations and timelines.

01Inconsistent application across a distributed fleet
02Warranty issues
03Brand dilution setting in quickly across a visible, moving asset
04Vehicle downtime during installation
05Regional supplier variability in quality and turnaround

How we unburden you

With GLIMMA on board,
the pressure is off.

Whether it is a complete fleet rebrand, the introduction of a new visual identity or a temporary campaign across hundreds or thousands of vehicles, GLIMMA coordinates the rollout from start to finish.

Dedicated programme management

One point of contact coordinating installers, vendors and timelines across every market, so you're not chasing five suppliers yourself.

Photo-verified audits

Condition monitoring backed by photo evidence, not a checklist filled in from memory.

Real-time fleet status

Live tracking of branding status across your fleet, updated as work happens, not reported after the fact.

Unified reporting

One dashboard for your internal teams and our delivery partners, so everyone works from the same picture.

Our role

GLIMMA offers a complete service, from creative development and material specification to installation, compliance, and long-term brand management.

A Delta-liveried transit bus, branded with a 'To the world's best employees, thank you' message.

A FedEx technician applying vehicle livery to a branded van.

A dpd local delivery van parked outside cottages in the English countryside.

A Heineken-branded delivery van parked on a European street.

The nose of a red and white liveried train.

A line of FedEx delivery vans and trucks parked at a distribution depot.

Fleet programmes we've delivered

Fleets we keep consistent, mile after mile

See all fleet & mobile asset work

Fleet & mobile asset delivery model

What's actually involved, phase by phase.

Audit

Know the fleet

Asset audits and data capture - vehicle type, model and condition cataloguing
Manufacturer warranty review before material selection
Baseline non-compliance and brand risk review

Create

Design and engineer the livery

Livery design, wrap templates and technical drawings
Materials chosen for durability, removability, appearance and sustainability
Colour and material specs managed centrally, for consistency across all markets

Manage

Deploy without downtime

Print production, installation vendor sourcing and control
Budget and quality control
Installation sequencing designed to minimise vehicle downtime, depot-based or mobile

Maintain

Keep it consistent

Ongoing fleet audit and asset tracking
Scheduled refresh and re-wrap planning
Rapid graphic replacement after accident or damage, so vehicles aren't off-brand for long

What we manage

The full fleet ecosystem, not just vehicle wraps.

Operational

Asset tracking
Rollout scheduling
Installation coordination
Compliance reporting
Maintenance & replacement

Interior

Cabin branding
Driver information
Safety signage
Equipment branding
Fleet documentation

Exterior

Vehicle-specific graphics
Livery, decals & wraps
Reflective markings
Numbering & identification
Temporary campaign graphics

Why GLIMMA?Why organisations choose GLIMMA

GLIMMA's approach to fleet & mobile asset brand implementation

Designed around your operational requirementsYour business cannot stop for a rebrand. When needed, we carry out branding removals and installations off-hours or overnight to minimise disruption and keep your fleet moving. We coordinate installations at fleet depots, customer locations and other operational sites.
Global capability with local executionWe combine central programme management with trusted regional delivery partners to support consistent implementation across markets.
Long-term brand stewardshipWe help organisations protect their investment by supporting ongoing updates, expansions, damage & replacement, end-of-life decommissioning and lifecycle management.

Implementation expertise, not just productionWe understand that fleet branding is a business transformation programme, not simply a graphics project. Our role is to connect strategy, design, suppliers, and operations to deliver successful outcomes at scale.
Quality and consistency across marketsA strong brand experience depends on every detail being right. We establish clear colour and material specifications, quality standards, and governance processes to ensure a uniform appearance anywhere in the world.

1500

high-loader vehicles rebranded worldwide since 2007

500+

vehicles part of a rapid 10-month European rollout

Fleet & workplace branding

Rebranded a large and operationally critical fleet and workplace network, across multiple international airports.

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Fleet branding for every vehicle type

From promotional wraps to complete rebrands, GLIMMA manages fleet branding programmes across commercial and public service fleets, covering virtually every vehicle type. We coordinate the different materials, production methods and installation requirements within one managed programme.