Approach
How we work
Every programme is different. Our proven framework adapts to your needs — bringing the right mix of audit, create, manage and maintain to each stage of the journey.
Start at any stage.
Deliver across every touchpoint.
Whether you're creating a new brand, evolving an existing identity or preparing for global rollout, GLIMMA can join the journey wherever you need us — and take it through implementation to ongoing lifecycle management.
Entry point A
Positioning, purpose & offer
No brand yet — GLIMMA helps define the positioning, proposition and what makes the brand distinctive.
From audit to ongoing governance. One network, one standard.
Define what exists
A full audit of your brand estate, every location, every asset, standard and condition.
Produce to specification
Global supply chain and quality management — every asset, from a fascia to a full interior, produced to standard.
Deploy at scale
Coordinated rollout across any market, managed against your timeline — live reporting and governance at every stage.
Protect the investment
Structured ongoing maintenance — refresh cycles, compliance oversight, visibility across your entire estate.
You'll always know what's happening, and who's responsible for it.
Complex rebrands need clear ownership and total visibility, not just good intentions.
- 01Defined workstreams and clear approval routes
- 02Central asset tracking, visible to everyone who needs it
- 03Risk and issue management, tracked from day one
- 04Quality gates before work moves forward
- 05Supplier control across every market and vendor
- 06Budget and progress reporting, on a schedule you can rely on
Central governance.
Local delivery.
One global programme structure, supported by experienced teams on the ground.
Central PMO
One coordinated structure. One source of truth.
Visibility & control
Clear reporting, live status and proactive risk management.
Local delivery
The right expertise, wherever the work happens.
Consistent execution
One brand standard, delivered accurately across every location.
310
Locations managed on a single programme
1
Governance model, applied globally
On CEVA's global rebrand, this structure managed 256 locations directly while coordinating a further 54 through a regional partner — one governance model, applied consistently regardless of who's on the ground.
The right material for the environment, tested before it's rolled out.
Standard products don't always survive real-world conditions. When Saudi Arabia Railways needed a livery that could withstand continuous desert sand erosion in live passenger service, we worked with 3M to develop and trial a new triple-layer application method — tested on an operational train, not in a lab.
It's the same partnership model behind our sustainable materials work: choosing the right specialist for the problem, not settling for what's already on the shelf.
Let's start with a conversation.
You don't need a full brief. Schedule a consultation and we'll tell you how we'd approach your project and if we're the right fit.