Brand implementation

Delivering brand change on the ground — fleet rebrands, signage rollouts, and the logistics behind large implementation programmes.

Sustainability

Beyond Metrics: Redefining Success in ESG Implementation

ESG success is easier to claim than to measure. A look at how companies are moving past generic sustainability metrics towards the practical decisions — materials, transport, energy — that actually change a brand's footprint.

GLIMMA Editorial Team Oct 22nd, 2024

Brand implementation

Revolutionising Brand Presence: Making Tangible The Intangible

A brand is judged where people actually meet it — on buildings, vehicles and shop floors. How real-time visibility tools, a curated asset library and bespoke applications close the gap between the digital brand and the physical one.

Tom Hawkins Jan 26th, 2024

GLIMMA Perspective

Revolutionise Your Brand With Our Agile Innovation Model

Clients come back because the model works: outsourcing the parts of a rollout that need specialists, keeping the economics tight, and staying close enough to a brand's culture to act on its behalf.

Ross Haxton Jan 26th, 2024

Brand implementation

GLIMMA – An End-to-End Global Brand Consultancy

GLIMMA was formed in 2000 from the merger of two graphics manufacturers and now runs brand implementation programmes worldwide. An introduction to how the company is put together and what end-to-end delivery actually covers.

Tom Hawkins Jan 24th, 2024

Brand governance

Brand Visibility and Management in the USA

GLIMMA USA on managing a brand estate across a continent: what changes when asset management goes digital, and why a global perspective produces better answers to local problems.

Chuck Driskell Jan 24th, 2024

New market rollout

GLIMMA's Brand Expansion Excellence in India's Market

India is a £3 trillion economy and one of the hardest places to launch a brand consistently. Why GLIMMA opened there, and how the India team bridges international standards and local supply.

GLIMMA Editorial Team Jan 23rd, 2024

Environment transformation

Success, Culture, Workplace: A Global Branding Evolution

Workplaces now compete with the comfort of home. How company culture gets translated into a physical environment — social workspaces, brand-led interiors, and the design decisions that make people want to be there.

Ross Haxton Nov 17th, 2023

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