Programme types
Touchpoints
Featured work
Retail rollout at Ford
New dealer identity across 256 locations, 50+ showrooms and 20+ countries — in six months.
Global rebrand at ITA Airways
Nine months to make 42 airports feel like one brand — from terminal signage to boarding gates.
Fleet & mobility for Heineken
Entire fleet rewrapped in Champions League livery using certified sustainable films, coordinated centrally.
Bringing two brands together on the deal's timeline — audit, transition model, governance and the rebrand of an acquired estate.
M&A brand integration
Part three of our M&A branding series. Guidelines are the easy part — this is the stage where a new identity has to reach every touchpoint consistently and affordably. Four steps to planning and preparing the rollout.
Ross Haxton Nov 21st, 2022
M&A brand integration
M&A activity is booming and brand is usually the last item on the integration agenda. Why the brand deserves a seat at the deal table, and how technology gives CEOs the visibility to manage it properly.
Ross Haxton Sep 16th, 2022
M&A brand integration
In this final chapter of our M&A branding series, we unveil the three pillars of effective brand governance — People, Process, and Education — that transform your M&A from a potential quagmire into a value-generating powerhouse.
Ross Haxton Sep 15th, 2022
M&A brand integration
With a rebranding strategy chosen, creatives crafted and brand architecture engineered, you'll now face the real challenge: brand implementation. This fourth instalment dives into the three-step programme that transforms brand blueprints into tangible experiences.
Ross Haxton Sep 15th, 2022
M&A brand integration
Rebranding goes way beyond visual identity: it can help your company enhance your competitive edge and visibility, drive sales growth and increase your business value over the long term.
Ross Haxton Sep 15th, 2022
M&A brand integration
Part one of our M&A branding series. The branding decision in a merger is strategic, not cosmetic: five approaches to bringing two brands together, and what each one signals to customers and staff.
Ross Haxton Sep 15th, 2022
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