When it comes to delivering a successful branding or rebrand programme, there’s a lot to consider. Planning is key to success – we work closely with your internal team to ensure the quickest and most cost-effective rollout of your brand identity.
Audits & Surveys
Project Management
Manufacture & Installation
Run & Maintain
One size does not fit all. We provide as much or as little support as you need, fully tailoring our service to meet your specific requirements.
1. Brand Audits and Surveys
How do you identify and quantify all your brand touchpoints?
A full audit of your assets will provide a bird’s-eye view of your brand landscape. This provides insights that will help us to plan the best strategic approach to your rollout and to estimate the resources required.
Using a variety of desktop or onsite surveys, we pinpoint exactly the type, location and condition of every branded asset.
This data is carefully captured into a Brand Asset Management system and analysed to provide the planning blueprint for your rollout.
Our detailed reports provide the foundation for your brand implementation. They also leave you with a legacy asset management system that can be easily maintained and kept for future use.
2. Project Management
Expert programme management ensures your brand is safe in our hands
We act as the single point of contact for your brand implementation programme, co-ordinating with your internal team to manage suppliers, site planning approvals, brand applications and installations.
For complex branding programmes, our experienced Programme Managers draw upon a variety of project management methodologies such as Agile and Prince2 to ensure a seamless delivery.
Our central Project Management Office (PMO) becomes your engine room – a team of professionals who are driven by detail, devoted to quality control and dedicated to transparent and real-time reporting.
Our global network and central project management ensures quality control. Local knowledge and implementation ensures fit-for-purpose solutions.
3. Manufacture & Installation
How do you implement your brand consistently across the world?
Our global network provides the physical backbone to your rebrand – a scaleable quality-approved network of branding specialists.
Designers, strategists, graphic and digital solutions, uniforms, lighting, furniture, signage (the list is exhaustive!).
We continuously develop the network, to ensure we keep up with the changing demands of your brand.
Our Partners conform to environmental and health and safety standards and work to the highest global standards but with room for localisation.
With on-the-ground teams, we beautifully blend global expertise with local knowledge to ensure the smoothest implementation, ready for your brand launch.
Our PMO centrally manages your rollout, offering economies of scale and a bird’s-eye view which enables value engineering.
Our aim is to implement your brand as quickly and efficiently as possible, with full site handover and close-out, so you can concentrate on running your business.
4. Run & Maintain
A global rebrand offers the opportunity to refresh – but how do you keep it fresh?
A rebrand or refresh provides the ideal opportunity to set up an ecosystem for the ongoing management of your brand.
Our systematic approach includes:
- Brand Asset Management system for physical assets
- Vendor Management system for supplier quality and management
- Brand Portal system for brand governance and visual identity management
The data we capture is carefully stored and analysed, becoming the driving force for your brand ecosystem.
Automation plays a vital role in auto-generating updates – renewal reminders, maintenance programme schedules, supplier orders. Our detailed reporting ensures that your team can efficiently manage your brand as you move forward.
With a greater dependence on digital solutions, updates are much easier. Where big ticket physical items are still needed, for example signage or wayfinding, we select modular product solutions that are easy to update, rather than replace. Helping to save the planet and costs.
Awards
We’ve received industry recognition for Best implementation of a Brand Development Project across Multiple Markets on two separate occasions.
Find out more
Brand Governance – protect your brand
Put people, process and education at the heart of your brand mangement
10 August, 2020
Five brand strategies following M&A
Revolution or evolution - which route is best for your brand?
05 June, 2020
Four steps to brand implementation
Central project management and local implementation are key to success
22 July, 2020
How to reposition your brand
Repositioning or rebranding can help to build your brand post-COVID-19
23 June, 2020
Case studies
Nokia
Following merger or acquisition, we implemented the Nokia brand identity as part of several rebrands
Coca cola
The team came up with comprehensive branding solutions for our office refurbishment, creating a vibrant and cohesive welcome space. From large scale graphics to finer details such as choice of furniture, the thought that has gone into the design and execution has been impressive at every stage.
Moscow Jewelry
The new retail concept has provided an incredible boost to our brand’s image. Our customers and staff have truly welcomed the flagship concept and this has been reflected in our sales, which grown by 30-35%. The combination of planning, product display and digital presence has helped us move our offer beyond what we had anticipated.
Mander Centre
Their innovative ideas were readily translated into signage and lighting solutions that have dramatically transformed the Mander Centre, making it the retail destination of choice for the people of Wolverhampton.
Getinge
In a fragmented company structure, based on a long history of mergers and acquisitions with limited consolidation and strong local leadership, GLIMMA was instrumental in the success to implement a new shared signage profile globally, creating a much desired visual identity alignment and unification of our company.