When it comes to delivering a successful branding or rebrand programme, there’s a lot to consider. Planning is key to success – we work closely with your internal team to ensure the quickest and most cost-effective rollout of your brand identity.
A full audit of your assets will provide a birdseye view of your brand landscape. This provides insights that will help us to plan the best strategic approach to your rollout and to estimate the resources required.
Using a variety of desktop or onsite surveys we pinpoint exactly the type, location and condition of every branded asset.
This data is carefully captured into a Brand Asset Management system and analysed to provide the planning blueprint for your rollout.
Our detailed reports provide the foundation for your brand implementation and leave you with a legacy asset management system that can be easily maintained for future use.
We act as the single point of contact for your brand implementation programme, co-ordinating with your internal team to manage suppliers, site planning approvals, brand applications and installations..
For complex branding programmes, our experienced Programme Managers draw upon a variety of project management methodologies such as Agile and Prince2 to ensure a seamless delivery.
Our central Project Management Office (PMO) becomes your engine room – a team of professionals who are driven by detail, devoted to quality control and dedicated to transparent and real-time reporting.
Our global network of brand experts provides the physical backbone to your rebrand. A scale-able quality approved network of branding suppliers – designers, strategists, graphic solutions, uniforms, digital, lighting, furniture, signage (the list is exhaustive!).
We continuously develop the network, to ensure it keeps up with the development and changing demands of your brand.
Our Partners conform to all environmental and health and safety standards and work to the highest global standards but with room for localisation.
With on-the-ground teams, we beautifully blend global expertise with local knowledge to ensure the smoothest implementation, ready for your brand launch.
Our PMO centrally manages your rollout, offering economies of scale and a bird’s eye view which enables value engineering.
Our aim is to implement your brand as quickly and efficiently as possible, with full site handover and close-out, so you can crack on with your brand development and marketing.
A rebrand or refresh provides the ideal opportunity to set up an ecosystem for the ongoing management of your brand.
Our systematic approach includes:
The data captured as part of a brand implementation programme is carefully stored and analysed, becoming the driving force for your brand ecosystem.
Automation plays a vital role in auto-generating updates – renewal reminders, maintenance programme schedules, supplier orders and detailed reports to ensure that your team can efficiently manage your brand.
With a greater dependence on digital solutions, updates are much easier. Where big ticket physical items are still needed, for example signage or wayfinding, we select modular product solutions that are easy to update, rather than replace. Helping to save the planet and costs.
We’ve received industry recognition for Best implementation of a Brand Development Project across Multiple Markets on two separate occasions.
How well do you know your branded assets? Type, location, condition?
Lucy explains in 60 seconds how we can help deliver your brand globally
5 step guide to assist you with your rebrand programme
The team came up with comprehensive branding solutions for our office refurbishment, creating a vibrant and cohesive welcome space. From large scale graphics to finer details such as choice of furniture, the thought that has gone into the design and execution has been impressive at every stage.
The new retail concept has provided an incredible boost to our brand’s image. Our customers and staff have truly welcomed the flagship concept and this has been reflected in our sales, which grown by 30-35%. The combination of planning, product display and digital presence has helped us move our offer beyond what we had anticipated.
Their innovative ideas were readily translated into signage and lighting solutions that have dramatically transformed the Mander Centre, making it the retail destination of choice for the people of Wolverhampton.
In a fragmented company structure, based on a long history of mergers and acquisitions with limited consolidation and strong local leadership, GLIMMA was instrumental in the success to implement a new shared signage profile globally, creating a much desired visual identity alignment and unification of our company.