Introduction
We have unrivalled experience in global brand implementation programmes. Our international partnership network and unique digitalised platform enables us to survey, audit, design, plan, produce, mobilise and implement brand programmes efficiently and economically, providing you with a single point of global command and control.
Why does Brand Visibility matter?
In a hyper-digitalised world, real-world, physical brand visbility matters. it is often over-looked and opportunities to position and promote brands are missed.
Brands have an abundance of opportunities to maximise their real estate, work place and fleet assets, which have over the last 5 years becomein many cases neglected. We can make it very simple for brands to enhance their real world brand visibility.
How we can improve your Brand Visibility?
We can conduct a full audit of your current brand, where it is and where it isn’t, making recommendations on how to optimise visibility on a sequenced, efficient and economical basis that fit with your strategic brand programmes.
We blend digital, desktop and onsite surveys, pinpointing the exact the type, location and condition of every branded asset. This data is carefully captured into a Brand Asset Management system and analysed to provide the planning blueprint for your rollout.
Our detailed reports provide the foundation for your brand implementation. They also leave you with a legacy asset management system that can be easily maintained and kept for future use in brand management and mobilisation.
'From airline, automotive, medical, logistic sectors to retail, real estate and workplace environments our global team have enabled brands to be distinctive and create competitive advantage through well-thought through brand visibility programmes.'
Improving Brand Visibility in any Environment.
There isn’t a physical brand asset class that we haven’t designed and delivered for a client. From trains, planes, automobiles and power stations through to commercial real estate, workplaces, hotels and residential parks we’ve developed cohesive physical brand solutions that optimise consumer experience and enhance brand visibility.
Our auto, train and airline fleet services extend beyond simply replacing a fleet livery and vehicle wraps. We partner with clients to provide long term brand management solutions, harnessing the latest technology to improve the fleet management experience, on road, rail, sea and air.
Our team have significant senior management experience in both retail and real estate sectors, so we know intimately how to design-in the best consumer journeys and experiences for consumers in flagship retail stores, supermarkets, restaurants, bars and hotels.
'Our award-winning workplace environment services transform the place of work from a functional place where co-workers undertake tasks to an exciting space for collaboration and shared vision.'
We design workplaces for global businesses, tuned to regional cultures and hyper-localised through partnerships with local artists whose work resonates with the employees from that region.
Implementing your Brand Globally
We act as the single point of contact for your brand implementation programme, co-ordinating with your internal team to manage audits, suppliers, site planning approvals, brand applications and installations.
'Our global network enables us to search and select an implementation supply chain that is local to its destination, ensuring we leave a right-size footprint on the planet, stimulate local economies whilst hitting client deadlines and meeting economic expectations.'
And our on-the-ground team of local experts ensure that a myriad of mobilisation tasks such as:
Legal frameworks, local legislation, resource, machinery, plant, environmental and warranties are all built into the programme.
For larger scale projects we will prototype, create detailed specifications and manage tender processes to ensure we maximise the quality, compliance and consistency of outcomes and control expenditure diligently on behalf of our clients.
'It is the blend of end-to -end expertise and project mobilisation capabilities that enable us to get your brand to market, consistently, efficiently, effectively and economically.'
Maintaining Brand Standards
And when its implemented we can ensured its maintained. Our unique approach to Brand Visibility ensures you benefit from a legacy asset management system that can be easily maintained and kept for future use.
Automation plays a vital role in auto-generating updates – renewal reminders, maintenance and programme schedules. Our detailed reporting ensures that our team can efficiently manage your brand.
'We have unrivalled experience in global brand implementation programmes. Our international partnership network and unique digitalised platform enables us to survey, audit, design, plan, produce, mobilise and implement brand programmes efficiently and economically, providing you with a single point of global command and control.'
During the 15+ years that we have been implementing brands we have learnt that, whether you are a Nokia or simply implementing a brand refresh in a single market, the same rules apply.
Lucy Langmead, our Client Services Manager, explains how our team of brand experts helps clients to rollout their global branding programmes quickly and cost-effectively.
Discover how an audit of your branded assets can pay for itself, through cost and time savings made during the implementation