4 Keys to Global Brand Implementation

When it comes to delivering a successful branding or rebrand programme, there’s a lot to consider. Planning is key to success – we work closely with your internal team to ensure the quickest and most cost-effective rollout of your brand identity.

  • Audits & Surveys
  • Project Management
  • Manufacture & Installation
  • Run & Maintain

1. Brand Audits and Surveys

How do you identify and quantify all your brand touchpoints?

A full audit of your assets will provide a bird’s-eye view of your brand landscape.   This provides insights that will help us to plan the best strategic approach to your rollout and to estimate the resources required.

Using a variety of desktop or onsite surveys, we pinpoint exactly the type, location and condition of every branded asset.

This data is carefully captured into a Brand Asset Management system and analysed to provide the planning blueprint for your rollout.

Our detailed reports provide the foundation for your brand implementation.  They also leave you with a legacy asset management system that can be easily maintained and kept for future use.

'One size does not fit all. We provide as much or as little support as you need, fully tailoring our brand implementation services to meet your specific requirements.'

2. Project Management

Expert programme management ensures your brand is safe in our hands

We act as the single point of contact for your brand implementation programme, coordinating with your internal team to manage suppliers, site planning approvals, brand applications and installations.

For complex branding programmes, our experienced Programme Managers draw upon a variety of project management methodologies such as Agile and Prince2 to ensure a seamless delivery.

Our central Project Management Office (PMO) becomes your engine room – a team of professionals who are driven by detail, devoted to quality control and dedicated to transparent and real-time reporting.

3. Manufacture & Installation

How do you implement your brand consistently across the world?

Our global network provides the physical backbone to your rebrand – a scaleable quality-approved network of branding specialists.

Designers, strategists, graphic and digital solutions, uniforms, lighting, furniture, signage (the list is exhaustive!).

We continuously develop the network, to ensure we keep up with the changing demands of your brand.

Our Partners conform to environmental health and safety standards and work to the highest global standards but with room for localisation.

With on-the-ground teams, we beautifully blend global expertise with local knowledge to ensure the smoothest implementation, ready for your brand launch.

Our PMO centrally manages your rollout, offering economies of scale and a bird’s-eye view which enables value engineering.

We aim to implement your brand as quickly and efficiently as possible, with full site handover and close-out, so you can concentrate on running your business.

4. Run & Maintain

A global rebrand offers the opportunity to refresh – but how do you keep it fresh?

A rebrand or refresh provides the ideal opportunity to set up an ecosystem for the ongoing management of your brand.

Our systematic approach includes:

  • Brand Asset Management system for physical assets
  • Vendor Management system for supplier quality and management
  • Brand Portal system for brand governance and visual identity management

The data we capture is carefully stored and analysed, becoming the driving force for your brand ecosystem.

Automation plays a vital role in auto-generating updates – renewal reminders, maintenance programme schedules, supplier orders. Our detailed reporting ensures that your team can efficiently manage your brand as you move forward.

With a greater dependence on digital solutions, updates are much easier. Where big-ticket physical items are still needed, for example, signage or wayfinding, we select modular product solutions that are easy to update, rather than replace.  Helping to save the planet and costs.

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5 Steps to Brand Implementation Success

During the 15+ years that we have been implementing brands we have learnt that, whether you are a Nokia or simply implementing a brand refresh in a single market, the same rules apply.