We created brand experience that is rich in quality, impact and emotion across the entire customer journey on behalf of Delta Airlines in over 275 airports worldwide.
More than 4,000 Delta Air Lines flights take off every day, connecting people across more than 275 destinations on six continents. Delta’s 80,000 employees serve over 200 million customers annually.
'We worked collaboratively to design, produce and install visual brand assets in all 275 airport destinations around the world.'
We manage an extensive range of brand assets for Delta globally and frequently complete on-site surveys, track completed projects and gather specific brand data to feed it into our brand asset database to help track Delta’s branding and in-market messaging for their teams.
Our design team interpret Delta brand guidelines to create consistently effective visual signage, wayfinding, and marketing communication assets across the entire customer travel journey and we are constantly innovating with the Delta teams adding new services to the solution portfolio, including vendor network management, technology services, fleet services and product specification,
Delta Sky Lounge
We were asked to help with the global implementation of Alitalia’s new brand identity across 22 international locations. A wide variety of brand touchpoints were identified and replaced across different locations such as ticket offices and airports, helping to create a consistent customer journey.
Avanti West Coast provide the principal long-distance passenger services on the West Coast Main Line between London, the West Midlands, North West England, North Wales and Scotland.
GLIMMA Americas has been operating in the USA for two years: working with various companies, including our role as brand experience partner for Delta Airlines. We deliver expertise in many aspects of brand communication.
Lucy Langmead, our Client Services Manager, explains how our team of brand experts helps clients to rollout their global branding programmes quickly and cost-effectively.