Magnifying the ice cream experience at Creambell Ice Creams

MAGNIFYING THE ICE CREAM EXPERIENCE

Creambell Ice Creams has a national presence with a disproportionate awareness and equity in North India. GLIMMA’S objective was to celebrate and magnify the ice cream experience through their parlors by creating fun & excitement that is driven through design and to design a unique visual identity for Cream Bell Parlors that will not only draw the consumers in but also set the brand distinctly apart from its competitors.

STORE CONCEPT– “Life is Better with Friends and Ice Cream”

With a concept routed in the simple enjoyment we experience when eating an ice cream, instilled with memories of childhood, and the excitement and joy of the discovery of something new, Cream Bell ”CreamLand” provides a space where you can re-engage with that childlike wonder and discover the many flavors of Cream Bell.

Taking cues from the wave of experiential venues and the rise of gamification in the retail playground along with the ‘on trend’ design styling from the latest contemporary sweet treat retailers, the interior offers a sense of fun and curiosity with a bright internal palette, coupled with simple ‘soft’ and oversized forms to create a moment of childlike escapism balanced with a contemporary edge.

The interior palette was inspired by the colors and textures of the desserts themselves, the softer forms, the vibrant tones tempered by hues of vanilla and creams, with warm tones of the waffle, its regimented pattern rolled or fractured in to shards.

GLIMMA DELIVERED THE FOLLOWING:

1. Brand name & identity. 2. Outlet Space Design – Interiors, graphics, colors etc. 3. Signage 4. Uniforms design for crew members 5. Menu Board 6. Freezer Branding 7. Scoopers & Accessories 8. Franchisee Guide Book 9. Leaflet/Insert design 10. Offer design 11. Special event collaterals design 12. Menu Card