Signage & Graphics: Translating Brand Strategy Into Built Environments

Your signage is often the first physical expression of your brand. From exterior architectural signs to interior wayfinding, it plays a vital role in shaping first impressions, guiding user journeys, and reinforcing your brand identity across every touchpoint.

At GLIMMA, we design, manage, and deliver signage and graphics solutions that align with your brand strategy while addressing the practical complexities of global implementation. With over 20 years of experience in the signage and graphics industry, we bring together design expertise, supplier networks, and technical precision to support seamless brand delivery across your locations.

Strategic Signage Design

Signage is more than a visual marker—it’s a critical tool for brand consistency and customer experience. We begin by conducting a full site survey and interpreting your brand guidelines to develop a bespoke signage strategy, including:

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A CLEAR SIGN HIERARCHY FOR ALL ENVIRONMENTS

From external building façades and reception areas to car parks, lifts, cafés and meeting rooms

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A CONSISTENT VISUAL LANGUAGE

Applied across architectural, directional, and informational signage

Brand integration

SPECIALIST DESIGN INPUT

To ensure your signage integrates smoothly into each site’s unique surroundings

We also incorporate tools such as 3M Visual Attention Software to identify optimal sign placement and visibility, enhancing both brand impact and navigation.

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Global Delivery, Local Expertise

Every location presents different challenges – climate, materials, visibility, landlord rules, and local legislation. We manage these complexities through a flexible, locally informed approach that includes:

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SELECTING APPROPRIATE SIGN TYPES

From illuminated signage and lightboxes to totems, window film and digital displays, based on location and usage

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COLLABORATING WITH LOCAL SUPPLIERS & ACCREDITED MANUFACTURERS

To meet quality and sustainability standards

Global delivery

AVOIDING UNNECESSARY GLOBAL SHIPPING

By sourcing and installing through trusted regional partners

Environment

SUPPORTING RETROFITTING & UPCYCLING

To reduce environmental impact

This approach helps balance global brand consistency with local feasibility, timelines, and budgets.

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Permits, Access & Installation

One of the most time-consuming aspects of signage is securing the correct approvals. We liaise directly with landlords and local authorities to navigate:

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PERMIT APPLICATIONS AND PLANNING APPROVALS

Handling regional compliance to support seamless rollout

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LANDLORD REQUIREMENTS

On sign placement, size, materials, and hierarchy

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COMPLEX ACCESS SCHEDULES

Particularly for shared or high-rise environments

Our experienced project managers streamline communications between all stakeholders – designers, architects, suppliers, landlords, and installers—to minimise disruption and keep rollouts on track.

Detailed Site Surveys
& Implementation

No two locations are alike. That’s why we carry out comprehensive site surveys to ensure accuracy from design to installation.

We capture exact measurements, lighting conditions, and surface details to avoid costly errors in production or placement. The data feeds directly into our BrandEye platform, enabling visibility, tracking, and quality control throughout the programme.

We combine creative expertise with end-to-end project management to deliver signage solutions at scale. Our heritage in the signage industry gives us the knowledge to navigate technical complexity without compromising on brand quality.

Whether you’re updating a single site or delivering a global brand rollout, GLIMMA ensures that your signage reflects the strength, clarity, and professionalism of your brand.

Ready to transform your signage?

Speak to our team to discuss your signage and graphics requirements.

Get in touch

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