Rebranding

A rebrand comes about as a result of a merger or acquisition, or a desire to reposition.

 

If you need to know how to rebrand your business, on a global scale, then we can help:

 

  1. How do I know the scope of work and the collataral that needs rebranding?
  2. How do I manage multiple suppliers and ensure consistency in different markets?
  3. Is there a template for a rebrand launch plan and implementation checklists?
  4. How can I continue to do my day job?

Here’s a few examples of companies that we’ve helped to rebrand. Book a free planning session now.

Airbus 1 A strategic review led to a new brand architecture, bringing four divisions under a single master brand Airbus Airbus 2 Using a sustainable approach, we centrally project managed the design, manufacture and installation of signage at 118 sites in 26 countries Airbus Nokia 1 As a result of merger or acquisition, Nokia came to us to help rebrand several companies – Siemens, Alcatel-Lucent, Comtel and HERE
Nokia
Nokia 2 A wide variety of brand touch points have been rebranded, from head office buildings, to full fleets and even an airplane!
Nokia
Petronas 1 With a single new brand to rollout across European sites, PETRONAS utilised our central project management resources and manufacturing & installation expertise PETRONAS Petronas 2 Over four years, we carefully planned and delivered the rollout and new branding across 2,500 sites PETRONAS FedEx 1 Following the takeover of TNT, as global rebrand partner, we provide both strategic advice and are responsible for the delivery of the rebrand of all TNT branded assets FedEx FedEx 2 Working with the Brand team, we have conducted brand audits in each market and created and delivered the implementation plans FedEx FedEx 3 Market by market, we are responsible for rebranding signage, wayfinding and their global fleet of vehicles FedEx Avianca 1 Read case study When Colombia’s national airline acquired TACA, it resulted in a rebrand globally. They invited us to join their internal rebrand team to help speed the rollout Avianca Avianca 2 In just 180 days, delivered discreetly in ‘stealth’ mode due to a high-profile PR launch, we helped to rebrand more than 80 airports and 220 ticket offices across 29 countries Avianca
Mott Following a rebrand, we applied their new strapline to workplaces worldwide to help reinforce their corporate culture and values Mott MacDonald SUEZ 1 Read case study After several mergers or acquisitions, SUEZ needed to bring together 40 brands under a single identity SUEZ SUEZ 2 Working to a defined PR deadline, we rebranded 500+ sites across 20 countries, keeping it under wraps until launch day where, using 1,200m2 of graphics, we revealed the campaign on their Paris head office building SUEZ HSBC 1 A rebrand, but not a logo in sight? The brief for this rebrand programme revolved around the workplace, instilling local culture within a global design framework HSBC HSBC 2 As part of a multi-disciplinary team – HR, Facilities, Design, Brand – we helped to shape the workplace design guidelines HSBC End slide Download our free Guide to Rebranding and speak to our team for a free planning session

Our step-by-step guide to the rebrand process

60 second video guides