Your fleet is one of your most visible branded assets—moving across cities, countries, and continents, offering countless opportunities to promote your brand. At GLIMMA, we specialise in global fleet branding programmes that extend far beyond livery design or vehicle wraps. Our strategic, scalable solutions are trusted by global brands to enhance visibility, consistency, and impact across every environment.
We offer a complete service, from creative development and material specification to installation, compliance, and long-term brand management.
Every programme is tailored to suit the specific fleet type, operating environment and regulatory conditions, ensuring your brand stays aligned wherever it appears.
Fleet rebranding at scale demands meticulous planning and coordination. With experience managing thousands of vehicle rebrands globally, we partner with you to deliver branding programmes that are precise, efficient, and fully aligned with your business objectives.
Our services include:
FLEET BRAND AUDITS
Mapping your current fleet visibility and performance.
DESIGN & VISUAL APPLICATION
Translating brand assets into high-impact, scalable livery designs.
MATERIAL SPECIFICATION
Selecting climate-appropriate, regulation-compliant materials for every region.
INSTALLATION MANAGEMENT
Coordinating logistics across garages, facilities and time zones. Where required, we schedule off-hours or overnight branding removals and installations to minimise disruption and keep your fleet on the move.
SITE SURVEYS & ACCESS
Working within varied garage conditions and access schedules.
BUDGET & PROCUREMENT STRATEGY
Centralising supply chains for efficiency and consistency.
Our solutions cover every fleet type—ground, maritime, and air—each with its own operational and regulatory complexities. We work across:
GROUND FLEETS
Corporate, commercial, rental, logistics, construction and utility vehicles
MARITIME FLEETS
Merchant vessels, port vehicles, and cruise support fleets
AVIATION GROUND FLEETS
Ground service equipment (GSE), cargo handlers, and airport transport
We maintain brand integrity across every fleet type, regardless of mileage, location or operational demands.
Fleet rebrands often involve tight timeframes, diverse stakeholders and unpredictable site conditions. GLIMMA helps maintain control through structured programme management, built on decades of real-world delivery.
With clear reporting lines and central coordination, we help keep global programmes aligned, on time and on brand.
Fleet branding is not a one-off event. As your brand evolves, your fleet needs to evolve with it. GLIMMA provides longer-term brand management services to help you maintain consistency, track vehicle condition, and plan for future updates across your global fleet.
Our proprietary BrandEye© platform provides live oversight of every branded asset. It supports:
BrandEye© helps reduce risk, improve planning and maintain consistent performance over time.
GLIMMA has delivered fleet branding programmes for leading global names including FedEx, Verizon, DPD, and Alitalia. From one-off rebrands to long-term brand stewardship, we’re trusted to bring clarity, consistency, and confidence to fleet branding at scale.
Speak to our team to discuss your fleet branding strategy.
