Discover the art and science behind brand implementation. Our experts unveil the strategic action points that define rebrand success in 2024, as well as explore the nuances of contemporary market dynamics and consumer expectations.
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With our tailored technology solutions, you can see how your brand is presented anywhere in the world and make the decisions you need to elevate its presentation
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When dealing with rebrands, we are often approached for specific advice on wayfinding and signage. It can be one of the most challenging visual touchpoints to update, and yet it is key to placemaking.
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Branding isn’t just about how your company looks; it’s the soul of your business. Building trust and fostering connections with customers propels your business to succeed by defining what differentiates you from your competitors.
We blend strategic design with authentic storytelling, crafting brand experiences that resonate with your customer, enabling your brand to take its place in the world and be everywhere you need it to be.
Research
We will develop a bespoke understanding of the market, competitors, trends, and futures that are important to you, your customers and your brand.
Positioning
Working with you, we will create a unique and enduring strategic position for your brand to enable your customers to see and engage with your brand.
Brand strategy
Together, we will explore the purpose, vision, mission, values, promise and language of your brand that drives engagement of internal and external customers.
Brand Identity
Our studio team will create a distinctive and compelling brand identity, visual language, and range of expressions that convey the promise and purpose of your brand.
Visual Expression
The studio team will develop a multi-platform suite of brand expressions and messaging which reinforces your brand position.
Visualisation
Using our BrandEye technology, we create asset visualisations so that you can see your brand in the physical world.
Management
And we will design a brand management strategy and programme that enables you to see how best to optimise your brand visibility.
In an increasingly competitive and complex world, brand visibility matters more than ever before. Managing visibility in the physical world is vital in positioning a brand, engaging customers, and winning business better than your competitors can.
Our unique BrandEyeTM technology enables you to see, create and elevate your brand visibility. It’s customisable, collaborative and makes brand management easy, effective, economical and easy on the planet.
Discover BrandEye®Visibility Strategy
We work with you to define where visibility matters most to your brand, so we know where to focus.
Visibility Capture
Using our BrandEye technology and our network we capture your current global brand visibility status of all your brand assets.
Brand Visualisation
Once we’ve captured your brand assets we create a single source, multi-lens view of how your brand currently shows up, so you can see what your customers can see.
Brand Visibility Strategy
We then create a dynamic brand visibility strategy so you can see where best to invest to optimise your brand visibility.
Visibility Design
We will then design and visualise your brand assets for every location as per your strategy.
Brand Management
We develop an implementation management programme based on optimisation opportunities and keeping the programme efficient and economical.
Brand Asset Store
We can even create an online store for every brand asset you need today and for the future.
People change, and so do brands. Changing how your brand looks to keep people engaged can be complicated. Our global mobilisation network makes physical world brand management simple and seamless.
Our collaborative network of brand management experts enables brand visibility strategies to be mobilised locally, meaning they are more efficient, economical and easier on the planet.
Briefing & Planning Workshops
We undertake detailed workshop sessions to understand the challenges to be overcome. We aim to establish what brand asset currently exists, details of intended future branding scope, process, timescales, budget restrictions, and relevant project specifics such as regional or global resource requirements.
Audits & Surveys
Based on briefing criteria, we’ll undertake physical or online audits to determine existing asset details. This information in the form of visual and technical data will be stored in a consistent and organised format for global access and visibility.
Scoping & Budgeting
Survey data will be analysed and utilised to determine possibilities and recommendations for future branding applications. This scope will be submitted for brand compliance approval before being costed for final signoff.
Order & Supplier Management
Following approval, orders can be placed and relevant permit approvals are submitted. During this stage, we monitor progress and provide regular client updates on timeline and budget progress.
Manufacturing & Installation
During the manufacturing and installation phases, our project managers regularly check progress milestones as steps are completed. As issues or problems arise, we provide solutions and expertise to keep the project moving forward.
Sign-off & Maintenance
Following completion and sign-off of final installations, we provide relevant warranties of product and quality assurance. We also provide future maintenance and renewal solutions to ensure global brand visibility, compliance and consistency standards are maintained.
Manage your global brand assets like never before with our customisable brand visibility platform.
Discover BrandEye®
