The Brief
To deliver the newly created brand identity for Zimmer Biomet across multiple locations globally.
When Zimmer acquired Biomet, both leaders in musculoskeletal healthcare, a new powerful combined brand identity was created, drawing on visual components of both legacy brands.
The implementation of their new brand identity
With operations in more than 25 countries and selling products in more than 100 countries, it was important that the rebrand was executed as quickly and efficiently as possible. Our role was to rollout the rebrand at their facilities in Europe and Asia.
We joined the rebrand effort part-way through, demonstrating how central project management and local delivery can deliver both brand consistency and cost efficiencies.
- Interior and exterior signage
- Site surveys
- Manufacture
- Installation
The jewel in the crown of this signage programme is the 20 metre long halo-effect illuminated architectural sign in the Netherlands, providing brand visibility to the many thousands of daily commuters who use the busy motorway network around Amsterdam.