Volkswagen event branding

The Brief

To create a branded space for Volkswagen (VW) at the Auto Shanghai Show in China

The Far East’s must-attend event for the automotive industry, it attracts over 800,000 visitors. VW requested an innovative event and exhibition space to create the right impression and set the tone for hosting their Group night.

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The Volkswagen Group night is held just before the opening of the Show. Attended by their most senior executives and representatives from key partners and customers, they present the Group’s latest models.

Volkswagen event implementation

Global expertise combines with local presence to deliver the creative

In close collaboration with their European design agency, we assisted in the planning of products, the specification of materials, the production and the installation.

Time frames at events are always tight. Our local presence was key to success, allowing us to deal with any unexpected changes or challenges that can emerge at the very last minute, giving greater flexibility and reassurance to the client.

The work was co-ordinated by our Asia and Germany offices.