The Brief

To create and deploy a new visual identify for their fleet of 250 environmentally friendly vehicles.

O’Logistique is part of the the retail group, Groupe Casino, in France. Megamark, our Partner in France managed this project.

Visual identity

Our Paris-based team took the design brief and worked with O’Logistique to develop a new brand identity that would reflect their positioning.

Their new technology platform, Ocado késako, uses ultra-fast, ultra-precise robots. The race of these robots on the platform’s grids inspired the shapes of the new identity.

The design guidelines show how the new logo and corporate identity elements can be applied across all brand touchpoints.

Fleet branding

Following sign-off of the new identity our team in France deployed the new fleet livery across their fleet of 250 biogas vehicles. This included full project management, manufacture and application.

Bright oversize images of fruit and vegetables make a distinctive statement on the road.




In the Signshop 2020 competition this Fleet branding won the Award for Best Original Design and Fabricated Vehicle Wrap, Large Shop