Kaplan brand implementation

The Brief

To help deliver projects for Kaplan, ranging from student halls of residence to colleges and classrooms.

Kaplan, a subsidiary of the Washington Post, operates colleges in over 30 countries, serving over 1 million students across 600 locations.

We have become a trusted partner of them, helping them to create the right learning and work spaces through intelligent and agile branding for over 5 years on multiple projects.

Working in close liaison with Kaplan’s Central Design team in the USA, we identify, manufacture and install the best graphic solutions to create dynamic learning spaces where students feel part of a wider international Kaplan community.

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What projects have we done with them?

This includes the branding of their London head office, Glasgow Halls of Residence and several colleges throughout the UK.

Kaplan colleges are often in listed buildings where the historic character of the venue can throw up practical challenges when it comes to installations. Accuracy in the site surveys is particularly important in these cases.

From these specialist surveys we defined, manufactured and delivered many branded elements throughout their colleges, including graphics panels in the classrooms, communal areas, noticeboards, class timetables and way finding signage.

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In more detail: Bournemouth University

When Kaplan acquired the international college at Bournemouth University in the UK, we delivered their branding programme which included over 500 elements.

As the highest building in city and Kaplan’s purpose-built £100 million international college at Bournemouth University covers sixteen floors over 30,000 square feet of space. The building offers seminar rooms, lecture theatres, IT suites, common rooms and the Knowledge Hub. The halls of residence cater for 393 students in both group flats and studios.

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The importance of time

Speed was essential – we took the brief in June and the building was ready for the start of the new term in September. With tight deadlines, we simultaneously manufactured and installed the items, with a rolling programme which saw our team of professional installers prepare the spaces two weeks before the installation. This meant that as soon as the branded items were ready, they could be positioned with maximum speed and minimum disruption.