In a crowded and competitive global marketplace, a strong brand identity is what distinguishes your business. It defines how your company is seen, trusted, and remembered. A well-crafted identity strengthens brand recognition, consistency, and impact, allowing you to cut through the noise and build lasting connections with customers, employees, and stakeholders.
GLIMMA delivers a full-service brand identity solution, covering everything from research and strategy to design and implementation. Our approach ensures that your brand identity is both distinctive and effective, applied consistently across every touchpoint.
“A sensible starting point is understanding how you are currently perceived and how visible and resonant your brand is compared to your competitors.”
Before defining a future brand identity, it’s crucial to assess your current position. Many organisations already have valuable insights from:
CONSUMER PERCEPTION AUDITS
From research agencies
MARKETING CAMPAIGN ANALYSIS
Showing customer engagement
EMPLOYEE FEEDBACK
On internal brand alignment
GLIMMA complements these internal insights with a visual benchmarking exercise, consumer sentiment analysis, and a brand visibility review to assess how well your brand is performing in physical and digital environments.
“The combined outcome of your analyses is that we are able to develop a visual, statistical, sentiment and physical assessment of how your brand is perceived, performs, and its place compared to your competitors.”
With this 360-degree assessment, we can confidently define the strategic direction for your brand identity.
With clear insights in place, we develop the visible and verbal identity of your brand—making sure it reflects your values, purpose, and market positioning.
OUR BRAND IDENTITY SOLUTIONS INCLUDE:
VISUAL IDENTITY DESIGN
Logos, typography, colour systems, and digital/physical applications
BRAND MESSAGING & TONE OF VOICE
Creating a cohesive language for customer, investor, and employee engagement
BRAND TESTING & REAL-WORLD APPLICATION
Campaign previews, visual benchmarking, and audience testing
COMPREHENSIVE BRAND GUIDELINES
Maintaining consistency across partners, suppliers, and internal teams
“There are many brand agencies and many brand implementation agencies. There isn’t one agency that does both as expertly as we do.”
Our approach is rooted in both creative excellence and real-world application, ensuring your brand is visually compelling, strategically positioned, and globally scalable.
Once your brand identity is developed, GLIMMA is uniquely positioned to bring it to life—not just through marketing, but across every physical and digital touchpoint.
BRAND IMPLEMENTATION
Deploying your identity consistently across all markets
TRAINING & ONBOARDING
Equipping internal teams and external partners with the tools to maintain brand integrity
ONGOING BRAND MANAGEMENT
Helping you evolve and maintain brand consistency over time
With our global network and brand implementation expertise, we deliver a brand identity that is both designed and successfully activated worldwide.
Your brand identity should be distinctive, consistent, and built for global impact. Contact our team to discuss how we can support your brand’s development and implementation.
Ensure your brand stands out with a structured, strategic, and cost-efficient approach.
Get in touch today to discuss your brand identity process.
Get in touch