'One size does not fit all. We provide as much or as little support as you need, fully tailoring our brand implementation services to meet your specific requirements.'
How do you identify and quantify all your brand touchpoints?
A full audit of your assets will provide a bird’s-eye view of your brand landscape. This provides insights that will help us to plan the best strategic approach to your rollout and to estimate the resources required.
Using a variety of desktop or onsite surveys, we pinpoint exactly the type, location and condition of every branded asset.
This data is carefully captured into a Brand Asset Management system and analysed to provide the planning blueprint for your rollout.
Our detailed reports provide the foundation for your brand implementation. They also leave you with a legacy asset management system that can be easily maintained and kept for future use.
Expert programme management ensures your brand is safe in our hands
We act as the single point of contact for your brand implementation programme, co-ordinating with your internal team to manage suppliers, site planning approvals, brand applications and installations.
For complex branding programmes, our experienced Programme Managers draw upon a variety of project management methodologies such as Agile and Prince2 to ensure a seamless delivery.
Our central Project Management Office (PMO) becomes your engine room – a team of professionals who are driven by detail, devoted to quality control and dedicated to transparent and real-time reporting.
'Our global network and central project management ensures quality control. Local knowledge and implementation ensures fit-for-purpose solutions.'
How do you implement your brand consistently across the world?
Our global network provides the physical backbone to your rebrand – a scaleable quality-approved network of branding specialists.
Designers, strategists, graphic and digital solutions, uniforms, lighting, furniture, signage (the list is exhaustive!).
We continuously develop the network, to ensure we keep up with the changing demands of your brand.
Our Partners conform to environmental and health and safety standards and work to the highest global standards but with room for localisation.
With on-the-ground teams, we beautifully blend global expertise with local knowledge to ensure the smoothest implementation, ready for your brand launch.
Our PMO centrally manages your rollout, offering economies of scale and a bird’s-eye view which enables value engineering.
Our aim is to implement your brand as quickly and efficiently as possible, with full site handover and close-out, so you can concentrate on running your business.
A global rebrand offers the opportunity to refresh – but how do you keep it fresh?
A rebrand or refresh provides the ideal opportunity to set up an ecosystem for the ongoing management of your brand.
Our systematic approach includes:
The data we capture is carefully stored and analysed, becoming the driving force for your brand ecosystem.
Automation plays a vital role in auto-generating updates – renewal reminders, maintenance programme schedules, supplier orders. Our detailed reporting ensures that your team can efficiently manage your brand as you move forward.
With a greater dependence on digital solutions, updates are much easier. Where big ticket physical items are still needed, for example signage or wayfinding, we select modular product solutions that are easy to update, rather than replace. Helping to save the planet and costs.
Why does Brand Visibility matter?
In a hyper-digitalised world, real-world, physical brand visbility matters. it is often over-looked and opportunities to position and promote brands are missed.
Brands have an abundance of opportunities to maximise their real estate, work place and fleet assets, which have over the last 5 years becomein many cases neglected. We can make it very simple for brands to enhance their real world brand visibility.
How we can improve your Brand Visibility?
We can conduct a full audit of your current brand, where it is and where it isn’t, making recommendations on how to optimise visibility on a sequenced, efficient and economical basis that fit with your strategic brand programmes.
We blend digital, desktop and onsite surveys, pinpointing the exact the type, location and condition of every branded asset. This data is carefully captured into a Brand Asset Management system and analysed to provide the planning blueprint for your rollout.
Our detailed reports provide the foundation for your brand implementation. They also leave you with a legacy asset management system that can be easily maintained and kept for future use in brand management and mobilisation.
'From airline, automotive, medical, logistic sectors to retail, real estate and workplace environments our global team have enabled brands to be distinctive and create competitive advantage through well-thought through brand visibility programmes.'
Improving Brand Visibility in any Environment.
There isn’t a physical brand asset class that we haven’t designed and delivered for a client. From trains, planes, automobiles and power stations through to commercial real estate, workplaces, hotels and residential parks we’ve developed cohesive physical brand solutions that optimise consumer experience and enhance brand visibility.
Our auto, train and airline fleet services extend beyond simply replacing a fleet livery and vehicle wraps. We partner with clients to provide long term brand management solutions, harnessing the latest technology to improve the fleet management experience, on road, rail, sea and air.
Our team have significant senior management experience in both retail and real estate sectors, so we know intimately how to design-in the best consumer journeys and experiences for consumers in flagship retail stores, supermarkets, restaurants, bars and hotels.
'Our award-winning workplace environment services transform the place of work from a functional place where co-workers undertake tasks to an exciting space for collaboration and shared vision.'
We design workplaces for global businesses, tuned to regional cultures and hyper-localised through partnerships with local artists whose work resonates with the employees from that region.
Implementing your Brand Globally
We act as the single point of contact for your brand implementation programme, co-ordinating with your internal team to manage audits, suppliers, site planning approvals, brand applications and installations.
'Our global network enables us to search and select an implementation supply chain that is local to its destination, ensuring we leave a right-size footprint on the planet, stimulate local economies whilst hitting client deadlines and meeting economic expectations.'
And our on-the-ground team of local experts ensure that a myriad of mobilisation tasks such as:
Legal frameworks, local legislation, resource, machinery, plant, environmental and warranties are all built into the programme.
For larger scale projects we will prototype, create detailed specifications and manage tender processes to ensure we maximise the quality, compliance and consistency of outcomes and control expenditure diligently on behalf of our clients.
'It is the blend of end-to -end expertise and project mobilisation capabilities that enable us to get your brand to market, consistently, efficiently, effectively and economically.'
Maintaining Brand Standards
And when its implemented we can ensured its maintained. Our unique approach to Brand Visibility ensures you benefit from a legacy asset management system that can be easily maintained and kept for future use.
Automation plays a vital role in auto-generating updates – renewal reminders, maintenance and programme schedules. Our detailed reporting ensures that our team can efficiently manage your brand.
'We have unrivalled experience in global brand implementation programmes. Our international partnership network and unique digitalised platform enables us to survey, audit, design, plan, produce, mobilise and implement brand programmes efficiently and economically, providing you with a single point of global command and control.'
Nokia Example
We were asked to manage several global rebrands that resulted from mergers or acquisitions. Working closely with their Operations team, we adopted a phased approach to deliver all exterior and interior signage. We identified and prioritised 40 flagship sites which we delivered in a record-breaking two days. See Nokia project example here
For larger scale projects we will prototype, create detailed specifications and manage tender processes to ensure we maximise the quality of outcomes and control expenditure diligently on behalf of our clients.
It is the blend of end-to-end expertise and project mobilisation capabilities that enable us to get your brand to market, efficiently, effectively and economically.
'It is the blend of end-to -end expertise and project mobilisation capabilities that enable us to get your brand to market, efficiently, effectively and economically.'
'Our global network and central project management ensures quality control. Local knowledge and implementation always results fit-for-purpose solutions.'
Our central Project Management Office (PMO) becomes your engine room – a team of professionals who are driven by detail, devoted to quality control and dedicated to transparent and real-time reporting.
'We blend digital, desktop and onsite surveys, pinpointing the exact the type, location and condition of every branded asset.'
Moscow Jewllery store design
This data is carefully captured into a Brand Asset Management system and analysed to provide the planning blueprint for your rollout.
Our detailed reports provide the foundation for your brand implementation. They also leave you with a legacy asset management system that can be easily maintained and kept for future use in brand management and mobilisation.
From airline, automotive, medical, logistic sectors to retail, real estate and workplace environments our global team have enabled brands to be distinctive and create competitive advantage through well-thought through brand visibility programmes.
Our end-to-end expertise, global mobilisation capabilities and collaborative approach that will enable your brand to be everywhere it needs to be and very visible.
'Visibility matters. In a hyper-digitalised world, real world visibility is often over-looked and opportunities to position and promote brands are missed.'
'Our award-winning workplace environment services transform the place of work from a functional place where co-workers undertake tasks to an exciting space for collaboration and shared vision. We design workplaces for global businesses, tuned to regional cultures and hyper-localised through partnerships with local artists whose work resonates with the employees from that region.'
Our end-to-end service expertise in brand environments enable us to create the vision with you and implement the experience for you.
'Brand Implementation starts with brand strategy – once the brand strategy, hierarchy and identity are agreed, the detailed planning can begin. But first you have to start with detailed knowledge of where you are now and create a roadmap for where you want to be.'
01 SET YOUR BRAND IMPLEMENTATION GOALS
Start by setting your goals. In the context of brand implementation, start with your brand strategy. Beyond the clear need to remain competitive or increase market share, a new branding program is often used to reposition or introduce new products.
Is your objective to get your brand out in the market as quickly as possible? Are you prioritising specific sites or geographic markets? Is the branding being used to leverage PR and create a big splash?
The answers to these questions will shape your strategy and allow you to set the right KPIs – be it brand awareness, speed to market, market share or any other measure.
An honest assessment of your business is needed to decide if you have the expertise and resources within your organisation to manage the program yourself or if you should bring in an external specialist.
02 PREPARE FOR BRAND IMPLEMENTATION
An inventory of all your branded assets will enable you to assess the scope of the task ahead. Through brand audits, you will gain insights into the exact nature, location and condition of each branded item – physical and digital, “bricks and clicks”.
Set up a multi-disciplinary team from different functions to help with this. The data from these company-wide audits will inform your brand implementation strategy, helping you to decide on budgets, timescales and tactics.
03 BUILD ENGAGEMENT IN THE BRAND IMPLEMENTATION PROCESS
Start with People. There are three layers of leadership and support. Firstly, the most successful brand programs are sponsored by senior management – ideally C-suite. Secondly, in terms of day to day management, the program is generally led by either Marketing, Brand or Corporate Communications (depending on the size of the company).
Thirdly, at an operational level, you need to set up a steering committee of Functional leaders from across the business: HR, IT, Marketing, Legal, Finance, Ops etc.
Beyond this team, think about all employees and other stakeholders and create an active engagement plan so that everyone relates to and will buy into the new branding. These days the brand does not ‘belong’ to the Marketing team, it belongs to everyone – make yours a brand-first workplace where the ‘Employer Brand’ is nurtured.
Think about how your brand will be managed, once it has been launched. Empower local markets by creating Brand Ambassadors and use specialist Digital Asset Management (DAM) systems to empower them to manage the brand locally, but within the right brand design framework.
04 CRITICAL SUCCESS FACTORS FOR YOUR BRAND ROLLOUT
Central control is vital to ensure that the implementation remains on track. A central Project Management Office (PMO) will co-ordinate audit reports, design specifications, materials, procurement, manufacture and installation.
Even if you choose to purchase, manufacture and install locally, a single point of contact for reporting will ensure that you have a firm grasp on progress and quality control.
The environment is a big consideration and a branding program can potentially lead to a lot of waste – there are three easy ways to minimize impact:
The on-the-ground reality of applying a brand can be very different to the design scenarios set out in brand guidelines. Be prepared to think creatively.
'The on-the-ground reality of applying a brand can be very different to the design scenarios set out in brand guidelines. Be prepared to think creatively.'
05 CELEBRATE SUCCESS
A rebrand or brand refresh often signals a fresh start so don’t be afraid to use the opportunity, with both employees and customers, to firmly put your brand on the map and in their hearts.
No brand implementation is without its challenges, but you can consider it a success if..
There is no one-size-fits-all approach to brand implementation but if you are facing a rebrand or brand refresh program, I hope this proves to be a good start.
'A rebrand or brand refresh often signals a fresh start so don’t be afraid to use the opportunity, with both employees and customers, to firmly put your brand on the map and in their hearts.'
'Our new brand positioning represents a big step towards achieving our marketing goal of strengthening our leadership position. The team were able to quickly and precisely understand our objectives, translating them into a vibrant and relevant design. But perhaps more importantly, they have succeeded in making the new brand become alive instore, to create a unique customer experience.
'We create brand experiences that are rich in quality, impact and emotion.'
We work collaboratively with the Brand Experience, Marketing, Corporate Real Estate, Facilities, and Airport Customer Service teams at Delta to design, produce, and install visual brand assets in all 275 airport destinations around the world delivering a comprehensive Airport Terminal Curb to Curb suite of visual brand solutions.
Delta Check-in
'We work collaboratively to design, produce and install visual brand assets in all 275 airport destinations around the world.'
Delta Branding was applied across 275 airport destinations
We manage an extensive range of brand assets for Delta globally and frequently complete on-site surveys, track completed projects and gather specific brand data to feed it into our brand asset database to help track Delta’s branding and in-market messaging for their teams.
Our design team interpret Delta brand guidelines to create consistently effective visual signage, wayfinding, and marketing communication assets across the entire customer travel journey and we are constantly innovating with the Delta teams adding new services to the solution portfolio, including vendor network management, technology services, fleet services and product specification,
'We know how to land a brand globally.'
Delta Sky Lounge
