THE BRIEF

To implement Avianca’s new brand identity across airports and ticket offices globally.

When Colombia’s national airline took over TACA airlines and expanded their coverage in Latin Ameria, they decided to rebrand.

'Speed was essential and GLIMMA really rose to the challenge. They succeeded in delivering our new branding in 29 countries across four continents, rebranding more than 80 airports and 220 ticket offices within just 180 days.'

Jose Luis Campos
Avianca

HOW DO YOU DELIVER A REBRAND IN 84 AIRPORTS IN JUST 180 DAYS?

Their new brand identity was created by Lippincott. Our role was to fully rebrand over 300 locations in the new brand identity, whilst keeping the design under wraps until launch day.

Working closely with their designated Rebrand team – HR, Marketing and Corporate Affairs – we started by undertaking a full audit of all their branded assets. This included real estate, fleet air, ground fleet and every brand touch point (including digital).

The rebrand covered every possible element – paint, digital screens, graphics, signage, point of sales materials, office branding and their entire ground fleet.

LOCAL KNOWLEDGE

We project managed the implementation of the rebrand from our offices in Mexico and Colombia.

The local knowledge of our network was critical in understanding cross-border restrictions, particulary given the senstive nature of airport environments. It also helped in providing multi-lingual signage solutions.

Avianca’s award winning rebrand and our role was featured in the UK’s top branding publication ‘Communicate’.

We created brand experience that is rich in quality, impact and emotion across the entire customer journey on behalf of Delta Airlines in over 275 airports worldwide.

More than 4,000 Delta Air Lines flights take off every day, connecting people across more than 275 destinations on six continents. Delta’s 80,000 employees serve over 200 million customers annually.

'We worked collaboratively to design, produce and install visual brand assets in all 275 airport destinations around the world.'

We manage an extensive range of brand assets for Delta globally and frequently complete on-site surveys, track completed projects and gather specific brand data to feed it into our brand asset database to help track Delta’s branding and in-market messaging for their teams.

Our design team interpret Delta brand guidelines to create consistently effective visual signage, wayfinding, and marketing communication assets across the entire customer travel journey and we are constantly innovating with the Delta teams adding new services to the solution portfolio, including vendor network management, technology services, fleet services and product specification,

We were asked to help with the global implementation of Alitalia’s new brand identity across 22 international locations. A wide variety of brand touchpoints were identified and replaced across different locations such as ticket offices and airports, helping to create a consistent customer journey.

THE BRAND TEAM

We assigned a global team to Alitalia to support their daily needs, offering technical advice, in addition to project managing the implementation programme. Our team very quickly became brand gurus!

Our role also included detailed site surveys which ensured that every element was designed and specified correctly and subsequently, produced and installed to the required standard.

TRANSPARENCY AND CONTROL

With 24/7 access to our project management tool, real-time updates were available throughout the rebrand, helping the Alitalia brand team to track and monitor progress at all times.

By setting up standard procedures and adhering to a structured approvals process, we ensured that all sites and brand touch points were delivered on time and to the right specification.