Hello Day is a luxury stationery brand based in the uk. Aimed at women who want to get things done, the hugely popular hello day planners are designed as a reminder that each day we can turn over a new leaf, literally and figuratively. With sections for goal setting, mindfulness and health, the planners are designed to accompany and encourage the user through everything they do.

We were appointed by Hello Day to help launch their 2020 planner collection through a series of stills and videos on Instagram. We directed, styled and shot the launch campaign in locations that were in keeping with the luxe feel of the products and encompassed the brand’s ethos. We also supported with the management of the Instagram account, contributing to a hugely successful launch period.

We were commissioned to develop a brand identity and campaign style that capture the ‘duality and essence’ of Beaudurof – Modern Minds/Traditional Values, Analytical/Creative, Corporate/Artisan, Work/Leisure. We created a new brand identity, guidelines, campaign styling and creative art direction for the product, stationery and stores.