Retail Branding

A warm welcome to our Retail showcase page.

Covid has thrown up huge challenges. Whether on-line or on the high street, close collaboration will help to ensure that the customer journey continues to shape our retail experiences.

 

We’ve worked with asset managers, shopping malls and individual retailers to help ensure they are delivering the right customer experience across all channels.

 

Here’s a few examples from our Retail branding portfolio in Russia, India, Belgium and the UK.

 

If you are looking for help with a particular challenge, Kirsten Donaldson, our Commercial Manager, would be happy to open a conversation into ways we can assist.

Moscow Jewelry 1 A leading Russian jewellery retailer, they charged us with developing a modular design concept that can be scaled to fit a store of any size

From detailed design concepts to installation, we delivered the retail environment in their flagship stores in Moscow
Moscow Jewelry
Moscow Jewelry 3 Read case study The store design reflects their new brand proposition, and seamlessly leads the visitor on the predefined customer journey

High impact digital installations add vibrancy and motion
Moscow Jewelry
Moon 1 A strategic repositioning exercise for a Russian sleep retailer, including a full review of their brand hierarchy and positioning Moon Moon 3 The new brand positioning was translated into detailed design concepts, with both exterior and interior design elements Moon Raiffeisen 1 Our brief was to put customers at the heart of the branch experience and to create a warm and welcoming retail bank experience Raiffeisen Bank Raiffeisen 2 The design concepts encapsulate customer journey planning, interior design – lighting, furniture, finishes – and communications planning, including talking walls and digital zones Raiffeisen Rive Gauche 2 A new brand position and identity for one of Russia’s leading cosmetics and fragrance retailers. Design work extended across the full range of touch points, from loyalty cards to shopping bags Rive Gauche Rive Gauche 1 Read case study We helped to implement the designs instore. The customer journey was carefully planned into the design and fit-out, with dedicated zones and a strong integration of digital to create ambience and calls to action Rive Gauche Shopper Stop 3 For one of India’s leading department stores, we helped to design and deliver unique brand experiences for select target audiences within the store, to raise footfall and increase spend Shoppers Stop Shopper Stop 1 Read case study Drawing on their design principles, we developed new layouts and introduced new signage, wall graphics, lighting and furniture, with responsibility for the manufacture and installation in six stores nationally Shoppers Stop Askona Home 1 For this Russian retailer, we developed a seamless omni-channel retail strategy that helps to bridge the gap between on- and off-line sales Askona Home Askona Home 2 Our omni-channel approach brings together on-line and in-store experiences

The home-based lifestyle shopping experience allows for product customisation, with top products being available to view in-store
Askona
ILOT 1 A strategic review of this shopping mall in Liège, Belgium, led to a repositioning exercise, helping to increase both footfall, and time & spend per visit ILOT ILOT 4 Read case study New wayfinding, signage, environmental features and lighting were used to create a strong identity and sense of place. Our role included design, procurement and installation ILOT ILOT 4 Read case study For this shopping centre in Wolverhampton, UK, we designed, specified, sourced and managed a full refurbishment. Fresh branding, new wayfinding and standout lit entrances have helped to make it a destination in its own right Mander Centre CarNext The design development and implementation of internal and external branding across 30+ vehicle delivery sites across Europe.

CarNext is LeasePlan’s digital market place for used cars.

CarNext The design development and implementation of internal and external branding across 30+ vehicle delivery sites across Europe.

CarNext is LeasePlan’s digital market place for used cars.

Car Next 2 CarNext Offering an end-to-end service, we started with prototyping and finished with site handover.

We adapted and applied the design to multiple touchpoints - façade branding, signage, wall graphics, workplace branding, wayfinding, flags, poles and furniture.


Latest thinking