HSBC rebrand

The Brief

To develop and deliver a global branding programme across 85 countries, including workplace branding, wayfinding and external signage.

HSBC Group Design sought to create individual designs for their workplaces around the world, to reinforce the Employer Brand and to enrich the workspace.

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Developing and delivering the HSBC Employer Brand

We worked with HSBC to develop, design and implement a global branding programme that brought brand consistency to their work spaces but at the same time, allowed for local customisation.

At the hub of this large-scale and award-winning programme, we provided central control and input in terms of design, rollout, material specification and installation.

HSBC branding

The implementation strategy was based on central control but delivered by our local project managers and our local network.

This provided HSBC with the scope to deliver consistent but customised designs internationally, resulting in better engagement, lower costs and quicker delivery times.

HSBC rebrand

The environment's important

An environmental approach to signage was adopted. To minimise costs and carbon footprint, all the specified materials were sourced locally, environmentally friendly and recyclable.

Through careful choice of innovative mechanical sign designs,  we helped to reduce the on-going cost of ownership by allowing maintenance staff to easily carry out day-to-day additions, moves and changes.

HSBC rebrand

We're proud...

To have won three international awards for our global branding programme for HSBC.

Discover more Workplace Branding projects.

HSBC rebrand