Written by
Kirsten Donaldson
2 MIN READ
Posted on 13/09/22
I started my professional career as a consultant in a Mayfair based matchmaking agency for the ultra-high-net-worth professionals. It was, as you would expect, an interesting role that gave me an incredible opportunity to meet a diverse range of people and fascinating insight into their definition of the same thing they all wanted, Love. Each one with a different interpretation of what love is and how it was attained.
In many ways, it’s not that far removed to what I do now. Helping brands find, connect and foster enduring, long-lasting relationships with their customers!
But unlike the short-time I had previously spent in high-pressured boiler room environments of sales consultancies, my time in match-making enabled to me to develop my listening skills, deepen my emotional intelligence and master one of the greatest values of all – being authentic.
'I’m a third culture kid, based in London, from Scotland but I was born and raised in Hong Kong, Indonesia and Singapore, so I enjoy the time-zoning and opportunity to work around the world, with no borders.'
Authenticism is a value we pride ourselves on at GLIMMA, particularly in this new era of purpose. Being who you say you are (a point I would encourage my match-making clients to fulfil) and being a better brand is essential to build a rapport, trust and enduring value-based relationships.
We are an international located team, adept, agile and able to bring a recipe of rich and robust cultural perspectives to every project. No day is the same. We will start the day catching up on a call with the team in Bangkok delivering a workplace project and then switch to a USA pitch in the afternoon.
I’m a third culture kid, based in London, from Scotland but I was born and raised in Hong Kong, Indonesia and Singapore, so I enjoy the time-zoning and opportunity to work around the world, with no borders.
I get to meet people and build relationships that matter. We might not work together today, but the authentic rapport we’ve struck means we will always remember each other tomorrow.
I’m a creative at heart, the arts are a big part of life and I love painting, drawing and listening to music from around the world.
When it comes to delivering a successful branding or rebrand programme, there’s a lot to consider. Planning is key to success – we work closely with your internal team to ensure the quickest and most cost-effective rollout of your brand identity.
A sizeable fleet branding project is a complex operation with countless variables. With proper planning, and good teamwork, it can run rather smoothly. If poorly planned, it can go off-schedule, and off-the-rails, in a hurry.
The objective is two-fold, firstly understand exactly where your brand is physically presented across your portfolio of physical assets. These physical assets can range from buildings to fleet to workplaces to logistical containers.