From the merger of two international graphics companies in the year 2000, GLIMMA has evolved into a prominent global brand consultancy with a widespread presence, including offices in the UK, USA, India, and Hong Kong.
As we step into a new era, GLIMMA remains dedicated to defining where we want to be and how to achieve our goals. Central to our strategy is the continuous investment in our people, the development of unique technology solutions, and the establishment of collaborative partnerships that enhance our service capabilities. This steadfast commitment ensures that we provide unparalleled value to each and every client.
Acknowledging the importance of sustainability, we actively pursue excellence in environmental solutions. We commit to leaving a positive footprint wherever we conduct business and strive to make continuous positive changes over the long term. Moreover, we emphasise that our partners and suppliers align with our values and share an equal commitment to delivering on them.
Our dedicated team has successfully enabled clients across various sectors, from airlines and automotive to logistics and beyond. Our end-to-end expertise, global mobilization capabilities, and collaborative approach distinguish us from traditional consultancies.
As a trusted partner to some of the world’s premier brands, our promise is to support you at any step of your strategic journey, helping you secure a competitive position, elevate your purpose, and ultimately become the better brand.
At GLIMMA, we look forward to working with you, sharing in your journey, and contributing to your future success.
'Take your place in the world. Know your purpose. Be bold, be adventurous, be everywhere you need to be. Be recognized for being the best at what you do and for always being the better brand'
Engaging with the global C-suite provides unique insights into the priorities of forward-thinking enterprises. Amid the discussions, a prevailing concern takes center stage: the delicate balance between profitability and purpose.
Accenture’s recent survey underscores this sentiment, revealing that 64% of global consumers are drawn to brands that actively communicate their purpose. Moreover, 62% express a desire for companies to take a stand on issues aligning with their passions, and 52% are more inclined to purchase from brands sharing congruent values.
Another recurrent theme in these executive conversations revolves around the pace of change. The propensity to hastily adopt policies, rather than incorporating them seamlessly into a comprehensive framework aligning purpose and profit, emerges as a disruptor to sustained profitability.
Most of our clients are committed to a more purposeful future for their brands, organizations and employees. This is where we come in. We design workplaces for global businesses, tuned to regional cultures and hyper-localized through partnerships with local artists whose work resonates with the employees from that region.
This makes a real difference in attracting – and retaining – the best talent. According to a 2019 survey, 83% of Gen Z US consider a company’s purpose when deciding where to work. And a workplace designed to encourage a positive culture is critical.
'We can help weave a brand purpose tapestry that people truly believe in, want to be part of and champion, by ensuring it is embedded within your brand language and part of your everyday conversations with everyone, from investors to partners, suppliers and employees.'
The impact of purpose on profit and valuation cannot be overstated. Kantar’s study reveals that purpose-led brands experienced a staggering 175% valuation surge over the past 12 years, in stark contrast to a mere 70% growth rate for brands lacking a clear sense of purpose.
Therefore, our counsel is clear: consider everything, omit nothing, and above all, do what is right. This aligns with both the global need for purposeful initiatives and the desires of your customers.
