Ford rebrand

The Brief

As part of Ford’s European Network Showroom Upgrade Programme (ENSU), we provided strategic input and managed the rollout of Ford Europe’s new branding at more than 350 Ford showrooms across 20+ European countries.

Ford rebrand

From design through to implementation

We worked hand in hand with Ford of Europe, their design agency, Imagination, and 3M to develop the optimum branding solution for their large-scale graphics.

Drawing on many years of expeience and technical knowledge, we recommended a 3M Clearview solution, one that could be delivered at a local level right across Europe.

It provides durability and high visual impact and also offers economic and environmental savings in the short to long term.

 

Ford rebrand

The result

The Ford brand is brought to life. The visual impact of the huge graphics is fundamental to the success of the dealership, helping to increase brand awareness for Ford and to ultimately drive sales.