Airbus rebrand

The Brief

To roll out the strategic rebrand for Airbus, with a focus on signage and wayfinding, at 118 sites, across 26 countries in five continents.

Airbus brand implementation

The Airbus Group

Airbus is a global leader in aeronautics, space and related services, offering the most comprehensive range of passenger airliners. It is also a European leader in tanker, combat, transport and mission aircraft, as well as one of the world’s leading space companies. In helicopters, they provide civil and military rotorcraft solutions worldwide.

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As a result of a strategic repositioning and branding exercise, they decided to reduce the number of brand variations of their divisions from four to one. We managed part of the rebrand to their master brand name, Airbus, focussing on the implementation of signage.

When facing a rebrand of this scale, it is often difficult to bring together the right team internally to make it happen within the timescale required. By working with GLIMMA, we were able to efficiently rollout the new signage and wayfinding branding globally.

The central team brought technical knowledge and expertise. By using their extensive global network we were able to ensure that the work was completed on time and within or below budget, leaving us to get on with our day jobs.

Verena Korte, Head of Brand Project Management, Airbus

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Utilising local power

With carbon footprint front of mind in this rebrand, we adopted a sustainable approach, opting for local production to minimise transportation costs and environmental impact.

We started by technically translating their brand guidelines, to ensure the designs and renders could be used for local tender – reducing time, manufacturing and shipping costs.

Following the success of the rebrand, we continued to work with Airbus on the rebrand of 60+ Helicopter service centres across 17 countries, this time focussing on illuminated signage solutions too.

Airbus brand implementation

Flexible Project Management

Using a flexible timeline, we adopted a phased approach, working with the Airbus branding and facility management teams to identify priority sites and ensure minimum disruption to day to day operations.