Five approaches to successfully managing your brand during a merger or acquisition


This whitepaper explores the value of brand management in the Merger and Acquisition (M&A) process..

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  • A detailed understanding of the value of the brand as an intangible asset within M&A process
  • Options on how to manage the brand after the M&A
  • Advantages of some key approaches to brand management
  • Explanation of the three key components on how the brand should be integrated into operations
  • Challenges faced within the brand implementation process and how to prevent them


Global Image Management offers strategic and practical advice on how to manage your brand effectively at each stage.

The whitepaper was originally released in the M&A Review, issue 7-8: 2018, a renowned German journal.

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