In this new era, customers, investors and executives know that a brand must have purpose. It must have a reason for being beyond making money. A brand must deliver a product, which achieves business goals and benefits society as a whole.
Understanding your brand purpose is a key part of our strategic immersion services and developing it through brand communications is fundamental to your future success. Brand purpose can help build better relationships between a brand and its consumer and investors.
86% of B2B companies recognize purpose as important to growth, but they are still working out how to implement their purpose so that it influences business and social outcomes. Only 24% said purpose is embedded into their business to the point of influencing innovation, operations and their engagement with society. (Carol Cone 2020)
'At companies that have clearly defined and communicated how they create value, 63% of employees say they’re motivated, versus 31% at other companies; 65% say they’re passionate about their work, versus 32% at other companies.'
A unique brand purpose can differentiate your brand from competitors. It’s part of everything you do, so will be woven into your visions, values, culture and company missions.
Working with your Human Resource, Brand and Marketing teams we can help weave a brand purpose tapestry that people truly believe in, want to be part of and champion, by ensuring it is embedded within your brand language and part of your everyday conversations with everyone.