Hugely experienced in brand experience and design, Adam specialises in connecting brand, interior design and environmental graphic design (EGD) – and guides clients in translating their vision into tailored experiences and built environments.
Before GLIMMA, Adam spent 22 years at Delta Air Lines. There, he focused on delivering exceptional brand experiences and driving design innovation, including executing Delta’s brand strategy through the look and feel of physical and digital brand environments. This encompassed airports, onboard cabin product design and interiors, aircraft livery designs, corporate spaces and events.
Most notably, Adam was the design lead across Delta’s global airport network. He designed more than 20 million square feet of airport terminal visual experiences, including new terminals at New York JFK, London Gatwick, and Salt Lake City, plus one of the largest terminal moves in commercial aviation history at Los Angeles International (LAX).
Adam also managed Delta’s global visual brand identity guidelines and was the creative lead for two full end-to-end airline rebrands: the launch of Delta’s low-cost carrier Song, and a successful merger with Northwest Airlines.
In 2019, he became one of the recipients of Delta’s Chairman’s Club Award, Delta’s most prestigious peer-to-peer employee recognition award.
The objective is two-fold, firstly understand exactly where your brand is physically presented across your portfolio of physical assets. These physical assets can range from buildings to fleet to workplaces to logistical containers.
GLIMMA Americas has been operating in the USA for two years: working with various companies, including our role as brand experience partner for Delta Airlines. We deliver expertise in many aspects of brand communication.
Most commonly it’s the financial value of the business in question. An M&A decision is generally commercially driven: be it to gain market share, eliminate a competitor, take hold in a new market or simply diversify.