Creative Lead Adam Pinsley

Hugely experienced in brand experience and design, Adam specialises in connecting brand, interior design and environmental graphic design (EGD) – and guides clients in translating their vision into tailored experiences and built environments.

Before GLIMMA, Adam spent 22 years at Delta Air Lines. There, he focused on delivering exceptional brand experiences and driving design innovation, including executing Delta’s brand strategy through the look and feel of physical and digital brand environments. This encompassed airports, onboard cabin product design and interiors, aircraft livery designs, corporate spaces and events.

Most notably, Adam was the design lead across Delta’s global airport network. He designed more than 20 million square feet of airport terminal visual experiences, including new terminals at New York JFK, London Gatwick, and Salt Lake City, plus one of the largest terminal moves in commercial aviation history at Los Angeles International (LAX).

Adam also managed Delta’s global visual brand identity guidelines and was the creative lead for two full end-to-end airline rebrands: the launch of Delta’s low-cost carrier Song, and a successful merger with Northwest Airlines.

In 2019, he became one of the recipients of Delta’s Chairman’s Club Award, Delta’s most prestigious peer-to-peer employee recognition award.

Life as a fine artist

Adam Pinsley was born in New York City in 1970. With a preternatural gift for colors and textures, he began drawing, and designing comic strips and murals at age 5. Influenced by his mother, a gallery artist herself, he became a fixture at the Leo Castelli Gallery and Sydney Janis Gallery in New York City as a young child. He was always enamored and transfixed by the harmonization of mediums that he observed in these gallery works. A harmonization that gives an animated vibrancy to the art he creates today.

Inspired by some of his favorite artists Andy Warhol, Keith Haring and Patrick Nagel, his pop surreal vision, which balances detail, ambiguity, figurativeness, and abstraction, quickly earns art collectors worldwide’s respect. The use of black and white outlines to offset bold but strategically placed strokes of bright-unexpected colors captures and adds to the energy and movement of his paintings.

Adam celebrates contemporary experience and revels in popular imagery, as reflected in his vibrant and exuberant images for celebrities, entertainers, professional athletes, private collectors, and corporations worldwide.

Abstract Expressionist painters explore new ways of creating art, reinvigorating and reinventing the medium. They change the nature of painting with their large, abstract canvases, energetic and gestural lines, and new artistic processes. Inspired by perhaps the most well-known Abstract Expressionist artist Jackson Pollock, Pinsley moved away from his comfort zone as a Pop Artist and put his own spin on Abstract Expressionism by tapping into the world of commercial aviation.

Working in his private studio, The Drip Factory, in the shadow of Hartsfield-Jackson International Airport, he began experimenting with nontraditional materials, such as commercial-grade aviation aluminum, paint and scrap metal as brushes. These are the very same materials used by major airlines across the world. And that is how Jet Drip Art was born.

Adam has also enjoyed an awesome 40-year playing and 12-year coaching lacrosse background that fuels his passion for helping student-athletes reach their full potential on and off the field team.

30 years later, he still competes at the masters level on the national tournament circuit and internationally for the Team Israel Masters. Adam volunteers his time coaching for his local high school team when not playing.

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Brand Visibility and Management in the USA

GLIMMA Americas has been operating in the USA for two years: working with various companies, including our role as brand experience partner for
Delta Air Lines. We deliver expertise in many aspects of brand communication.