Pepsi
3 wks
Concept to completion
UEFA
Women’s Champions League Final
Lisbon
Local sourcing and manufacturing
1
Partner from concept to removal
- Sector
- Food & beverage (FMCG)
- Location
- Lisbon, Portugal
- Project type
- Event activation
- Service scope
- Concept development
- Product specifications
- Local sourcing & manufacture
- Installation & removal
PepsiCo required a high-impact fan activation for the UEFA Women’s Champions League Final in Lisbon, with extremely limited time to plan and deliver it. The date was fixed; everything else had to move.
The brief covered design, production, installation and removal — a full activation lifecycle compressed into a schedule tied to a single, immovable event date.
GLIMMA translated the concept into detailed specifications and mobilised local partners in Lisbon, compressing what would normally be a longer production timeline into three weeks.
Delivered a full PepsiCo and Lay’s fan activation for the UEFA Women’s Champions League Final, from concept to completion within three weeks.
A fixed date, three weeks out
PepsiCo required a high-impact activation for the UEFA Women’s Champions League Final, with extremely limited time for planning and delivery.
The challenge was translating concept into execution — covering design, production, installation and removal — within a highly compressed schedule tied to a fixed event date.
A major sporting event does not move its date for a branding programme. Everything either lands before kick-off or it does not land at all.
Specify centrally, build locally.
GLIMMA translated the concept into detailed specifications, so production could begin without a round of interpretation first.
Local partners in Lisbon were mobilised to manufacture and install, cutting the transit and lead times that would otherwise have made a three-week window impossible.
On a fixed-date programme, the technical specification has to leave nothing open to interpretation. Any ambiguity can create delays when there is no room in the schedule.
Explore our events and installations servicesConcept to kick-off
in three weeks.
GLIMMA delivered concept development and refinement, detailed product specifications, local sourcing and manufacturing, and installation with post-event removal. The activation included a branded Pepsi jersey-personalisation station and Lay’s product display and tasting areas, built to work inside a live event venue and struck down again once the final concluded.
Local sourcing and manufacture in Lisbon is what turned a normal production timeline into a three-week one.
A jersey-personalisation station and Lay’s tasting areas, built to work inside a live venue and removed cleanly afterwards.
Three weeks,
concept to completion.
GLIMMA delivered a high-quality activation within tight timelines, taking PepsiCo and Lay’s from concept to a fully realised fan experience in three weeks — including installation and post-event removal.
Detailed specifications and locally mobilised manufacturing were what made the compressed schedule survivable: nothing waited on interpretation, and nothing waited on freight.
The activation went in ahead of the final and came out cleanly afterwards, leaving the venue as it was found.
3 wks
Concept to completion
1
Fixed, immovable event date
Full
Design, build, install and removal
The date does not move
A major sporting event does not move its date for a branding programme.
GLIMMA’s ability to translate concept into detailed, buildable specifications and mobilise local manufacturing fast gave PepsiCo and Lay’s a finished, on-brand activation on a three-week clock.
GLIMMA continues to support PepsiCo and Lay’s on activation work tied to major sporting and cultural events.
Rapid mobilisation. Concept to installed activation in three weeks, start to finish.
Local manufacture. Lisbon suppliers engaged to take freight out of the schedule.
Buildable specification. Detail precise enough that production started without a second round.
Install and removal. A live venue fitted out and cleared again, cleanly.