ITA Airways, the result of a bold endeavor following the crisis of former Alitalia, emerged as a new air transport company under the name Italia Trasporto Aereo. Despite securing the brand Alitalia, the company chose to enter the market with a fresh identity, ITA Airways.
In this transformative journey, GLIMMA, in collaboration with our Gold Partner DB Ingegneria dell’Immagine (Italian-based large-format print solutions company), undertook the task of replacing all previous Alitalia logos with the new ITA Airways branding across various touchpoints at international airports.
Our Rebranding Journey Encompassed:
Re-branding locations included:
Algiers (ALG), Amsterdam (AMS), Athens (ATH), Barcelona (BCN), Bruxelles (BRU), Cairo (CAI), Paris (CDG), Dusseldorf (DUS), Frankfurt (FRA), Geneva (GVA), London (LHR), Madrid (MAD), Malta (MLA), Munich (MUC), Nice (NCE), Paris (ORY), Tirana (TIA), Tel Aviv (TLV), Tunisia (TUN), Zurich (ZRH), Brindisi (BDS), Bari (BRI), Catania (CTA), Fiumicino (FCO), Genoa (GOA), Linate (LIN), Napoli (NAP), Palermo (PMO), Pescara (PSR), Reggio Calabria (REG), Lamezia (SUF), Torino (TRN), Trieste (TRS), Venezia (VCE).
Throughout this rebranding project, GLIMMA and DB Ingegneria dell’Immagine executed the project with precision, showcasing our expertise in delivering impeccable brand management solutions.
