Ford was searching for a branding solution, which not only identified appropriate materials but also provided global project management capabilities, with the additional ability to deliver the new brand at a local level right across Europe.
With responsibility for the large-scale window graphics at all locations, we worked hand in hand with Ford of Europe, their design agency, Imagination and 3M, to recommend a solution that provides durable and high visual impact.
Drawing on our experience and technical knowledge, 3M Clearview was specified for the graphics to provide a high quality and durable solution that offers both economic and environmental savings in the short to long term.
The Ford Store is an exciting branding program that really helps us to bring the Ford brand to life. The visual impact of the huge graphics is fundamental to the success of the dealership, helping to increase brand awareness for Ford and to ultimately drive sales.