Programme types
Touchpoints
Featured work
Retail rollout at Ford
New dealer identity across 256 locations, 50+ showrooms and 20+ countries — in six months.
Global rebrand at ITA Airways
Nine months to make 42 airports feel like one brand — from terminal signage to boarding gates.
Fleet & mobility for Heineken
Entire fleet rewrapped in Champions League livery using certified sustainable films, coordinated centrally.
CEO
Tom is a commercially driven brand management leader with over 17 years of experience delivering strategic and brand implementation solutions for some of the world's most recognised brands.
As CEO of GLIMMA he is responsible for strategy and operational excellence worldwide, and he writes here on what separates a brand programme that lands from one that stalls.
Brand implementation
A brand is judged where people actually meet it — on buildings, vehicles and shop floors. How real-time visibility tools, a curated asset library and bespoke applications close the gap between the digital brand and the physical one.
Tom Hawkins Jan 26th, 2024
Brand implementation
GLIMMA was formed in 2000 from the merger of two graphics manufacturers and now runs brand implementation programmes worldwide. An introduction to how the company is put together and what end-to-end delivery actually covers.
Tom Hawkins Jan 24th, 2024
Brand implementation
Consistency across markets doesn't happen by accident. What a global brand implementation programme is made of, and how it turns a brand vision into something that survives contact with every location it reaches.
Tom Hawkins Oct 10th, 2022
One email, roughly monthly. No noise.
