Rail networks do more than take passengers from A to B. They are high-traffic environments that shape the experience of millions of people every day. From rolling stock to stations, every part of the journey is an opportunity to influence perception, build trust, and enhance customer experience. At GLIMMA, we deliver integrated rail branding solutions that span strategy, design, and implementation, making sure every asset, touchpoint, and interaction works in harmony.
We support train operating companies, rolling stock owners, infrastructure providers, and leasing companies with scalable brand strategies tailored for the complex, safety-critical nature of the rail environment.
Whether you’re launching a new fleet, refreshing a visual identity, refurbishing interiors, or enhancing wayfinding, our team acts as both strategic advisors and hands-on delivery partners helping you create more connected, consistent, and compelling brand experiences.
Bridging the digital and physical rail journey
GLIMMA goes beyond signage and graphics. As branding consultants, we take a holistic view of the customer journey, connecting the dots between online interactions and in-person experiences.
From digital journey planning and ticket purchases to the way a passenger enters the station, boards a train, and engages with onboard services, we align each stage to become a connected, brand-led ecosystem. Our consultancy supports both macro-level strategy and micro-level execution, crafting environments that feel seamless, efficient, and on-brand from start to finish.
Creating intuitive, brand-led passenger environments
Stations are a big part of the brand journey. We shape these spaces with signage, wayfinding systems, and environmental branding that supports navigation, accessibility, and experience.
Services include:
EXTERIOR & PLATFORM SIGNAGE
Totems, monoliths, canopy signage
INTERIOR WAYFINDING SYSTEMS
Clear, accessible sign hierarchies to guide footfall
ENVIRONMENTAL
Brand-led design for waiting areas, ticket desks, concourses, lighting schemes, and retail spaces
DIGITAL SIGNAGE INTEGRATION
Dynamic and real-time passenger information
DESIGN COMPLIANCE
All signage and wayfinding solutions are developed in line with national and operator-specific standards
We create scalable systems that work across major transport hubs and regional stations alike, delivering cohesive branding across your entire network.
From light rail and passenger services to freight, we help you build your reputation for safety, reliability and customer service with liveries, interior upgrades, and high-impact visual communications executed with technical accuracy and deep sector knowledge.
We offer:
RAIL LIVERY DESIGN & APPLICATION
Full and partial vinyl wraps, decals, and exterior graphics that reflect your brand identity while withstanding high-traffic operational environments
FLEET REBRANDS & REFRESHES
Coordinated rollouts across entire fleets, from concept through to installation
INTERIOR BRANDING & REFURBISHMENT
Seatbacks, partitions, wall panels, and digital displays that align with your brand and improve passenger comfort
HIGH-PERFORMANCE MATERIALS
Specialist materials selected for their durability, compliance, and suitability for rail-specific use
LIFECYCLE BRANDING STRATEGIES
Coordinating branding efforts with refit cycles to minimize downtime and extend asset life
Your rail branding consultants and implementation partners
With decades of experience in transport branding and implementation, GLIMMA combines industry knowledge with strategic brand expertise. Our global reach and proven delivery frameworks help you maintain brand consistency across rail assets and locations.
Our digital asset management platform, BrandEye™, provides real-time oversight of branding across fleets and stations, supporting effective management and confident decision-making.
We work with:
Ready to move your brand forward?
Speak to our team to explore how we can support your next project.
