The Brief
As part of Ford’s European Network Showroom Upgrade Program (ENSU), we provided strategic input and managed the rollout of Ford Europe’s new branding at more than 350 Ford showrooms across 20+ European countries.
From design through to implementation
We worked hand in hand with Ford of Europe, their design agency, Imagination, and 3M to develop the optimum branding solution for their large-scale graphics.
Drawing on many years of experience and technical knowledge, we recommended a 3M Clearview solution, one that could be delivered at a local level right across Europe.
It provides durability and high visual impact and also offers economic and environmental savings in the short to long term.
Lexus has consistently pursued its goal to build the world’s best cars, reflecting their brand values of design excellence and luxury.
This is achieved through the careful design and engineering of both their vehicles themselves, and through the creation of exceptional customer experiences with their dealership network.
One of our aims was to make the branded environments more resilient and robust.
By reviewing many of the materials that were originally specified, we achieved this. Thanks to our buying power, we also delivered considerable cost savings.
Flagship sites in Cardiff, Exeter and Gatwick were more heavily branded and included both internal and external glazing
The cityscape graphics helped to reinforce Lexus’s brand values
3D wallpaper creates texture and depth
We designed, manufactured and installed the highest quality graphics to reflect their premium market position.
This included:
The branding program was initially rolled out across ten dealerships in the UK, Norway and Spain. Following successful implementation, it was extended to a nationwide program across the UK, including 20 new sites and 20 refurbished sites.
The customer-centric approach to dealership design is evident, with graphics used to designate different customer zones to meet the needs of a variety of customer groups. We also installed and laid out furniture to facilitate the designated customer journey.
'Client feedback cited our personal touch as one of the biggest success factors in this brand rollout. Attention to detail was our mantra throughout - we provided the most detailed instructions to installers and were on site for every installation to ensure the highest quality control. It's an absolute pleasure to work with Lexus.'
