Fleet Branding

Global Solutions for Ground, Maritime & Air Fleets

Your fleet is one of your most visible branded assets – moving across cities, countries, and continents, offering countless opportunities to promote your brand. At GLIMMA, we specialize in global fleet branding programs that extend far beyond livery design or vehicle wraps. Our strategic, scalable solutions are trusted by global brands to enhance visibility, consistency, and impact across every environment.

We offer a complete service, from creative development and material specification to installation, compliance, and long-term brand management.

Every program is tailored to suit the specific fleet type, operating environment and regulatory conditions, ensuring your brand stays aligned wherever it appears.

 

Brand Delivery Across Diverse Fleet Environments

Our solutions cover every fleet type – ground, maritime, and air – each with its own operational and regulatory complexities.

We maintain brand integrity across every fleet type, regardless of mileage, location or operational demands.

truck

Road

Corporate, commercial, rental, logistics, construction and utility vehicles

Boat

Maritime & Aviation

Merchant vessels, port vehicles, and cruise support fleets

RAILWAY

Rail Branding & Refurbishment

Rolling Stock livery & refurbishment and station signage and branding

Heineken Fedex

Road Fleet Branding

Fleet rebranding at scale demands meticulous planning and coordination.

With experience managing thousands of vehicle rebrands globally, we partner with you to deliver branding programs that are precise, efficient, and fully aligned with your business objectives.

Where required, we schedule off-hours or overnight branding removals and installations to minimize disruption and keep your fleet on the move

fleet management

Fleet Brand Audits

Mapping your current fleet visibility and performance

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Design & Visual Application

Translating brand assets into high-impact, scalable livery designs

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Material Specification

Selecting climate-appropriate, regulation-compliant materials for every region

project management

Installation Management

Coordinating logistics across garages, facilities and time zones

manufacture & installation

Site Surveys & Access

Working within varied garage conditions and access schedules

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Budget & Procurement Strategy

Centralizing supply chains for efficiency and consistency

Trusted By Industry Leaders

DPD
Fedex
Gate gourmet
DPD IKEA

Controlling Complexity at Scale

Fleet rebrands often involve tight timeframes, diverse stakeholders and unpredictable site conditions. GLIMMA helps maintain control through structured program management, built on decades of real-world delivery.

  • Compressed timelines across large geographies
  • Non-standard site access and garage conditions
  • Tight budgets involving multiple stakeholders
  • Difficulties in removing aged or non-compliant graphics
  • Internal misalignment between teams or regions

With clear reporting lines and central coordination, we help keep global programs aligned, on time and on brand.

 

Long-Term Fleet Brand Management with BrandEye

Fleet branding is not a one-off event. As your brand evolves, your fleet needs to evolve with it. GLIMMA provides longer-term brand management services to help you maintain consistency, track vehicle condition, and plan for future updates across your global fleet.

Our proprietary BrandEye© platform provides live oversight of every branded asset.

BrandEye© helps reduce risk, improve planning and maintain consistent performance over time.

Real-time tracking of fleet branding status

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Photo-verified audit records and condition monitoring

Tickets standard

Scheduled refresh planning and compliance checks

deal

Unified reporting for internal teams and suppliers

A Trusted Partner for Global Fleets

GLIMMA has delivered fleet branding programs for leading global names including FedEx, Verizon, DPD, and Alitalia. From one-off rebrands to long-term brand stewardship, we’re trusted to bring clarity, consistency, and confidence to fleet branding at scale.

Speak to our team to discuss your fleet branding strategy.

Get in touch