Program types
Touchpoints
Featured work
Retail rollout at Ford
New dealer identity across 256 locations, 50+ showrooms and 20+ countries — in six months.
Global rebrand at ITA Airways
Nine months to make 42 airports feel like one brand — from terminal signage to boarding gates.
Fleet & mobility for Heineken
Entire fleet rewrapped in Champions League livery using certified sustainable films, coordinated centrally.
Taking a new or refreshed identity out across an existing estate: what changes, in what order, and what it costs to get wrong.
Brand implementation
Vehicles are the most mobile part of a brand estate and the hardest to keep consistent. How fleet branding programmes are planned and delivered across road, rail, sea and air.
GLIMMA Editorial Team Sep 21st, 2022
M&A brand integration
M&A activity is booming and brand is usually the last item on the integration agenda. Why the brand deserves a seat at the deal table, and how technology gives CEOs the visibility to manage it properly.
Ross Haxton Sep 16th, 2022
Rebrand & refresh
A company faces a rebrand roughly every seven to ten years. Whether to run it in-house or bring in a specialist depends on scope, speed and how much of your team's day job you are willing to interrupt.
GLIMMA Editorial Team Sep 15th, 2022
M&A brand integration
Rebranding goes way beyond visual identity: it can help your company enhance your competitive edge and visibility, drive sales growth and increase your business value over the long term.
Ross Haxton Sep 15th, 2022
M&A brand integration
Part one of our M&A branding series. The branding decision in a merger is strategic, not cosmetic: five approaches to bringing two brands together, and what each one signals to customers and staff.
Ross Haxton Sep 15th, 2022
Brand implementation
Fifteen years of brand implementations, from Nokia to hyper-local rebrands, come down to a handful of principles. The five steps that decide whether a programme lands — goals and KPIs, inventory, planning, delivery and governance.
Lucy Langmead Sep 15th, 2022
Brand implementation
A sizeable fleet branding project is a complex operation with countless variables. With proper planning and good teamwork, it can run smoothly — if poorly planned, it can go off-schedule, and off-the-rails, in a hurry.
Chuck Driskell Sep 14th, 2022
One email, roughly monthly. No noise.
