ITA Airways
Brand implementation across 22 international and 20 domestic airports
We linked the proofing system directly to InDesign and the project tracker, so approved artwork and site status stayed in step.
Global brand implementation
Your brand identity
implemented globally
Rolling out a brand across multiple markets means coordinating signage, fleets, workplaces and retail environments, each with different suppliers and timelines. GLIMMA manages global brand implementation end to end, combining central control with local execution for consistent delivery across markets and touchpoints.Rolling a brand out across dozens of markets can mean coordinating signage, fleets, workplaces and retail environments at once — each with different suppliers, regulations and timelines. GLIMMA plans, manages and delivers global brand implementation programs end to end, providing central control and local execution so your brand is delivered consistently across every market and physical touchpoint.
What's running at once
A global rollout isn't one project
At any given point in a live program, this is what's in motion simultaneously:
- 01Surveys underway in markets that haven't been scoped yet
- 02Artwork in approval for markets already surveyed
- 03Manufacturing running in three regions on different lead times
- 04Installation crews booked against landlord access windows that don't move
- 05Permits pending with local authorities on their own timetable
- 06Sites already live and needing punch-list work
GLIMMA keeps every workstream connected — protecting program timelines while maintaining brand consistency across markets, suppliers and assets.
Touchpoints
What we do
An end-to-end global brand implementation service — helping organizations plan, create, manage and deliver their physical brand across locations, environments and mobile assets worldwide.
How it gets delivered
When a brand spans hundreds of locations and dozens of suppliers, creative intent alone isn't enough. You need governance, oversight, and a single accountable partner. That's what GLIMMA provides.
We can step in at any stage, and we stay accountable throughout.
- 01
Audit
Understand what exists. Map every asset, location, and gap.
- 02
Create
Develop standards, toolkits, and specifications ready for rollout.
- 03
Manage
Govern the program - procurement, delivery partners, reporting, financials.
- 04
Maintain
Protect long-term brand integrity through refresh, repair, and compliance.
01
Brand audits
& surveys
Before implementation begins, GLIMMA establishes what exists today, what needs to change and what each location or asset requires.
Identify every branded asset
Logos, color schemes, material specifications, digital elements and uniforms.
Capture and structure brand data
Using BrandEye where appropriate to create a central view of sites, assets, imagery and implementation status.
Analyze the data
Create a strategic roadmap for rollout.
02
Project
management
Managing an international brand rollout means coordinating multiple markets, suppliers, stakeholders and workstreams simultaneously. GLIMMA provides central program governance and a dedicated point of contact, while coordinating delivery locally in each market.
Program planning and governance
Scopes, specifications, approvals, schedules and responsibilities.
Supplier and partner coordination
Sourcing, procurement, quality control and local delivery.
Program visibility and reporting
Centralized status, costs, risks and progress across markets.
03
Manufacture
& installation
Signage, interior and exterior branding, liveries and digital assets — produced and installed so every asset aligns with the brand strategy, on your timeline and quality standards.
Manufacturing where it makes commercial sense
Balancing regional and central production according to cost, specification, volume, lead time and local requirements.
Value engineering and procurement
Optimizing materials, specifications and production without compromising brand intent.
Local installation, centrally governed
Experienced regional teams working to common specifications, quality standards and reporting.
04
Run
& maintain
Implementation doesn't end at launch day. Ongoing governance keeps the identity strong, adaptable and cost-effective.
Planned maintenance and refresh programs
Helping clients schedule repairs, replacements, refreshes and compliance activity across the estate.
Ongoing brand governance
Maintaining visibility of the estate and ensuring future changes remain aligned with brand standards.
Who we work with
Global Brand Implementation programs we've delivered
Ford
Multi-market implementation of branded environments and assets
A handover tool with completion forms with automated updates, so invoicing stopped waiting on admin.
Avianca
New identity implemented across a complex international asset estate
Schematic matching that automates the pairing, plus online payment so local teams can order decals directly.
Permits, access & installation
The part nobody puts in the brand book
One of the most underestimated parts of global brand implementation is securing the local approvals and access needed to actually deliver it. GLIMMA deals directly with landlords and local authorities to navigate them.
- 01Permit applications and approvals
Regional compliance handled to keep rollout moving.
- 03Complex access schedules
Particularly in shared or high-rise environments.
- 02Landlord and authority requirements
On placement, size, materials, structural fixing and power supply — for signage, digital displays, external structures and fit-out work alike.
Our project managers coordinate between designers, architects, suppliers, landlords and installers — so approvals don't quietly become the reason a launch date slips.
Industries we
work across
Transport & infrastructure
Energy
Technology
Industrial & manufacturing
Automotive & mobility
Consumer & Retail
Financial & professional services
Healthcare
Industries we
work across
- Transport & infrastructure
- Automotive & mobility
- Energy
- Consumer & Retail
- Technology
- Financial & professional services
- Industrial & manufacturing
- Healthcare
Why GLIMMA
Why choose GLIMMA for your global brand implementation?
- 01One program, not thirty local onesCentral governance, procurement, reporting and accountability across every market.
- 02Global reach. Local executionExperienced regional partners deliver locally while GLIMMA maintains program control.
- 03Implementation expertiseMore than 20 years translating brand standards into physical environments and assets.
- 04Visibility across the programClear reporting across sites, assets, costs, risks and delivery status.
- 05Flexible sourcing and procurementProduction is placed where it makes most sense commercially rather than following a fixed supply model.
- 06Built for complex programsFrom audits and approvals through to rollout, punch-list work, maintenance and future change.
One global program.
Central control. Local execution.
FAQsGlobal brand implementation questions
Questions clients ask when planning a global rollout
Every global rollout brings different markets, assets and challenges.
Talk to us early and we can help shape the most effective implementation approach.