Our partnership with Gategroup (Gate Gourmet) dates back to 2007, and as proud partners with GLIMMA’s global network, we have successfully rebranded over 1,500 high-loader trucks across the world since then. Our collaboration with the Swiss onboard catering company has also extended to workplace branding projects in Europe and Latin America, including noteworthy exterior signage installations at London Heathrow and Zürich CH airports (where Gategroup’s headquarters are situated). One of our proudest achievements was delivering a large LED screen (670x1000cm) with a cloud-controlled media player platform, enabling Gate Gourmet HQ to have full, 24/7 access to updating the display.
Not only has GLIMMA worked with Gate Gourmet on their signage rebrands, but we have also assisted in rebranding hundreds of vehicles when the company acquired Lufthansa’s aviation catering operation in Europe. In a remarkable feat, GLIMMA managed the rebranding of over 500 high-loader trucks, vans, and cars across Germany, Switzerland, the Netherlands, Belgium, and Spain – a mammoth task accomplished in under 10 months, starting in October 2021. The project involved close collaboration with the global company and its management at numerous Gate Gourmet kitchen units throughout Europe. GLIMMA centralized and oversaw prototyping, production, removal of old LSG Sky Chefs branding, new Gate Gourmet branding installation, vehicle transportation, and a variety of additional services (i.e., spot repair on lightly damaged truck bodies) – with the help of our expert European gold partner network.
To provide the Gate Gourmet fleet managers with real-time insights into the de-installation process and the required spot repairs on truck bodies, we utilized our dedicated online platform, BrandEye. Our unique platform allowed de-installers to report their work directly from their mobile phones to the central GLIMMA portal. As a result, Gate Gourmet’s management gained an instant overview of the entire rebranding process that wouldn’t have been possible without BrandEye.
Even today, we are actively engaged in a new project for Gate Gourmet, encompassing the branding of new trucks supplied by the company’s trusted truck suppliers in Germany and Northern Ireland, along with additional truck rebranding work in Switzerland. We have also ensured seamless brand maintenance through BrandEye’s bespoke ‘brand asset store’, offering Gate Gourmet the ability to promptly repair damaged branding across their global fleet.
As we embark on this journey of transformation with Gate Gourmet, we remain steadfast in our commitment to excellence, empowering them with effective brand management solutions that elevate their fleet’s visual impact across the globe.
