Brady Corporation
2
Months, planning to installation
5
Services under one program
1
Point of accountability for the whole transformation
M&A
Acquired sites integrated, not relabeled
- Sector
- Industrial Manufacturing
- Location
- USA, South Carolina
- Project type
- Workplace brand implementation following acquisition
- Service scope
- Site planning & implementation strategy
- Creative development & brand application
- Environmental graphics & signage
- Production management
- Installation & on-site delivery
Brady Corporation had acquired new facilities in South Carolina and needed to make them unmistakably Brady, in just two months.
GLIMMA ran planning, creative development, production and installation as one program, so the South Carolina sites moved from concept to completed installation within deadline.
Transformed Brady Corporation’s newly acquired South Carolina facilities into workplaces that fully reflect the Brady brand, in two months.
Making an acquired site feel like it belongs
Following its acquisition of new facilities in South Carolina, Brady Corporation needed to bring the spaces into the Brady brand quickly and consistently.
The program covered site planning, creative development, environmental graphics and signage, with everything from initial planning to completed installation needing to happen within two months.
The goal was more than replacing the previous owner’s signage. The new environments needed to feel like part of Brady from day one.
One program, one team, two months.
GLIMMA brought planning, creative, production and installation together under one program, working closely with the Brady team throughout.
The scope covered site planning and implementation strategy, creative development and brand application, environmental graphics and signage, production management, and on-site installation.
Working as one team meant decisions could be made quickly, keeping the program moving from concept to completion within the two-month deadline.
An accelerated schedule is held together by how fast decisions get made, not by how fast anyone works.
Explore corporate and workplace environmentsMore than a signage swap.
A workplace that feels like Brady.
GLIMMA translated the Brady brand into the physical environment across the newly acquired facilities. The work included exterior building signage, reception branding, a branded feature wall, digital screens, dimensional logo elements and environmental graphics that brought Brady’s culture and identity into the workplace. From the first site survey through to production and installation, every element was planned as part of one coordinated rollout.
An acquired building should feel like part of the new organization, not a reminder of who owned it before.
One coordinated program brought planning, creative, production and installation together to make the two-month deadline possible.
From acquired site to Brady workplace.
Within two months, the South Carolina facilities had been transformed into workplaces that clearly reflected the Brady brand and gave employees a stronger sense of connection to the wider organization.
The program went beyond replacing existing signage. It created a consistent Brady environment across the newly acquired sites and established a repeatable approach for future locations.
GLIMMA continues to support Brady as the brand is brought to life across additional locations internationally.
2
Months, planning to installation
5
Services under one program
1
Point of accountability for the whole transformation
Two months from initial planning to completed installation, across Brady’s acquired South Carolina locations.
One partner from plan to installation.
With just two months to deliver the transformation, Brady needed a partner who could keep planning, creative, production and installation moving together.
GLIMMA managed the full program under one point of accountability, giving Brady a single team to coordinate decisions, solve issues and keep the rollout on schedule.
The South Carolina program also created a model that could be applied as Brady’s rollout continued across additional international locations.
GLIMMA continues to support Brady Corporation in bringing its brand to life across additional locations internationally.
Single accountability. One program covering planning, creative, production and installation.
Read about usM&A integration. Acquired sites brought into the parent brand, not just relabeled.
M&A brand integrationAccelerated delivery. From initial planning to completed installation in two months.
View processA repeatable model. The South Carolina rollout established an approach for further locations internationally.
Brand governance & control