THE BRIEF
To implement Avianca’s new brand identity across airports and ticket offices globally.
When Colombia’s national airline took over TACA airlines and expanded their coverage in Latin America, they decided to rebrand.
'Speed was essential and GLIMMA really rose to the challenge. They succeeded in delivering our new branding in 29 countries across four continents, rebranding more than 80 airports and 220 ticket offices within just 180 days.'
HOW DO YOU DELIVER A REBRAND IN 84 AIRPORTS IN JUST 180 DAYS?
Their new brand identity was created by Lippincott. Our role was to fully rebrand over 300 locations in the new brand identity, whilst keeping the design under wraps until launch day.
Working closely with their designated Rebrand team – HR, Marketing and Corporate Affairs – we started by undertaking a full audit of all their branded assets. This included real estate, fleet air, ground fleet and every brand touch point (including digital).
The rebrand covered every possible element – paint, digital screens, graphics, signage, point of sales materials, office branding and their entire ground fleet.
LOCAL KNOWLEDGE
We project managed the implementation of the rebrand from our offices in Mexico and Colombia.
The local knowledge of our network was critical in understanding cross-border restrictions, particularly given the sensitive nature of airport environments. It also helped in providing multi-lingual signage solutions.
Avianca’s award winning rebrand and our role was featured in the UK’s top branding publication ‘Communicate’.
