GLIMMA
The Arkema wordmark mounted on a building entrance, a glass awning over the doors below.

Arkema

55

Countries in the rollout

Global

Industrial estate

Sustainability

Led material specifications

Digital

Tracking and governance

Sector
Industrial & specialty materials
Location
Global — 55 countries
Project type
Global rebrand rollout
Service scope
Asset audits & data capture
Program coordination
Material specification
Digital tracking & governance

Arkema’s strategic shift toward sustainable, high-performance materials called for a global rebrand across 55 countries — an estate running from industrial sites to offices, each with its own conditions.

The diversity of that estate is what made consistency hard: a production site and a corporate office share a brand but almost nothing about how it gets applied.

GLIMMA ran the rollout through a centralized framework backed by audit technology and digital tracking, so every region in scope could be seen, prioritized and costed from one place.

Delivered a coordinated global rebrand for Arkema across 55 countries, aligned with the company’s sustainability positioning.

The challenge

A sustainability strategy, 55 countries wide

Arkema’s strategic shift toward sustainable, high-performance materials called for a global rebrand across 55 countries.

The diversity of its estate, from industrial sites to offices, added significant complexity to achieving consistency.

The challenge was translating a strategic repositioning into a structured rollout that embeds sustainability, manages cost and adapts to local conditions.

The approach

Audit first, then roll out.

GLIMMA implemented a centralized rollout framework supported by audit technology and digital tracking, giving visibility and prioritization across every region in scope.

Global asset audits and data capture came before specification, so the program was built on what the estate actually holds rather than on an estimate of it.

A rebrand built on a sustainability positioning has to actually be delivered sustainably, not just say so.

Learn more about sustainability in brand implementation
The solution

One framework,
55 countries deep.

The Arkema wordmark on a gray block fascia above a site entrance canopy.
A white Arkema pylon sign on the lawn outside a corporate office and research center.

GLIMMA delivered global asset audits and data capture, centralized program coordination, sustainability-led material specifications, budget optimization and reporting, and digital tracking and governance. The audit gave the program its baseline; the material specifications carried the sustainability positioning into what was actually manufactured and installed; and the tracking layer kept 55 countries visible from a single place.

01

Global asset audit

Every site captured, so the program starts from the real estate.

02

Data capture

Audit findings structured into one central record.

03

Prioritization

Regions and sites sequenced by need and impact.

04

Material specification

Sustainability-led specifications set centrally, applied everywhere.

05

Budget modeling

Cost optimized and reported against the plan.

06

Coordinated rollout

Central program coordination across all 55 countries.

07

Digital tracking

Governance and progress visible throughout delivery.

An Arkema monument sign reading '410' surrounded by flowering plants.

Global asset audits gave the rollout its baseline: 55 countries, industrial sites and offices, captured as one central data set.

An Arkema site directional sign for the administration building, control room and visitor parking, an industrial facility behind it.

Sustainability-led material specifications carried the strategic positioning into what was actually manufactured and installed.

The impact

Ambition aligned
with delivery.

The program aligned Arkema’s brand ambition with operational delivery at scale.

GLIMMA ensured sustainability and consistency were embedded into every stage of implementation, across a 55-country rollout spanning both industrial sites and offices.

Centralized coordination and digital tracking kept budget and progress visible, so a rollout of that spread stayed one managed program rather than 55 separate projects.

55

Countries rebranded

Global

Industrial and office estate

1

Central program, tracked end to end

An Arkema site at dusk, the wordmark lit high on the building.
A low Arkema monument sign set among flowering planting at a site entrance.

Arkema’s estate rebranded to one specification — industrial sites and offices, across 55 countries.

Why us?

Values that survive the logistics

A rebrand built on a sustainability positioning has to actually be delivered sustainably, not just say so.

GLIMMA’s sustainability-led material specification, paired with centralized audit and tracking infrastructure, let Arkema roll out a values-driven identity across 55 countries without the values getting lost in the logistics.

GLIMMA continues to support Arkema in scaling its global brand rollout.

Global audits. Every asset captured before a single specification was written.

Brand governance

Sustainable specification. Material choices that carry the positioning into what gets built.

Sustainability

Central coordination. One program across 55 countries, not 55 separate ones.

View process

Digital tracking. Budget, progress and governance visible from one place.

View technology