Program types
Touchpoints
Featured work
Retail rollout at Ford
New dealer identity across 256 locations, 50+ showrooms and 20+ countries — in six months.
Global rebrand at ITA Airways
Nine months to make 42 airports feel like one brand — from terminal signage to boarding gates.
Fleet & mobility for Heineken
Entire fleet rewrapped in Champions League livery using certified sustainable films, coordinated centrally.
GLIMMA
Articles published under the GLIMMA Editorial Team are written collectively by the people running our brand implementation programs — project directors, creative leads and the regional delivery teams who see these rollouts through on the ground.
We also use this byline for older articles whose original author is no longer recorded.
Sustainability
ESG success is easier to claim than to measure. A look at how companies are moving past generic sustainability metrics towards the practical decisions — materials, transport, energy — that actually change a brand's footprint.
GLIMMA Editorial Team Oct 22nd, 2024
Brand strategy & purpose
Purpose has moved from the marketing department to the boardroom. What the C-suite conversation about profit and purpose now sounds like, and what it takes to embed values in a business strategy rather than bolt them on.
GLIMMA Editorial Team Jan 24th, 2024
New market rollout
India is a £3 trillion economy and one of the hardest places to launch a brand consistently. Why GLIMMA opened there, and how the India team bridges international standards and local supply.
GLIMMA Editorial Team Jan 23rd, 2024
Designing Futures Never Stops: A Journey to Brand Visibility
GLIMMA Perspective
Meet the Team: Vico Sanchezarmas, Senior International PM
GLIMMA Perspective
Workplace Branding: A Quick Win
Environment transformation
Global Fleet Brand Visibility
Brand implementation
Rebrand — Manage or outsource?
Rebrand & refresh
Lost in translation – top six international branding mistakes
New market rollout
Meet the Team: Adam Pinsley, Creative Lead
GLIMMA Perspective
Delta Air Lines Brand Experience
Brand implementation
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