GLIMMA

Chuck Driskell

Fleet Program Director

Chuck runs GLIMMA's fleet branding programs, from single-depot pilots to rolling rebrands across thousands of vehicles.

He writes on fleet rebrand planning, scheduling around operational demands, and the mistakes that take a fleet program off schedule.

Brand governance

Brand Visibility and Management in the USA

GLIMMA USA on managing a brand estate across a continent: what changes when asset management goes digital, and why a global perspective produces better answers to local problems.

Chuck Driskell Jan 24th, 2024

Brand implementation

The Six Most Common Challenges During a Large Fleet Rebrand

A sizeable fleet branding project is a complex operation with countless variables. With proper planning and good teamwork, it can run smoothly — if poorly planned, it can go off-schedule, and off-the-rails, in a hurry.

Chuck Driskell Sep 14th, 2022

Brand implementation,
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