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Discover the art and science behind brand implementation. Our experts unveil the strategic action points that define rebrand success in 2024, as well as explore the nuances of contemporary market dynamics and consumer expectations.
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Brand

Branding isn’t just about how your company looks; it’s the soul of your business. Building trust and fostering connections with customers propels your business to succeed by defining what differentiates you from your competitors.

Our approach

We blend strategic design with authentic storytelling, crafting brand experiences that resonate with your customer, enabling your brand to take its place in the world and be everywhere you need it to be.

How we do it

Research

We will develop a bespoke understanding of the market, competitors, trends, and futures that are important to you, your customers and your brand.

Positioning

Working with you, we will create a unique and enduring strategic position for your brand to enable your customers to see and engage with your brand.

Brand strategy

Together, we will explore the purpose, vision, mission, values, promise and language of your brand that drives engagement of internal and external customers.

Brand Identity

Our studio team will create a distinctive and compelling brand identity, visual language, and range of expressions that convey the promise and purpose of your brand.

Visual Expression

The studio team will develop a multi-platform suite of brand expressions and messaging which reinforces your brand position.

Visualisation

Using our BrandEye technology, we create asset visualisations so that you can see your brand in the physical world.

Management

And we will design a brand management strategy and programme that enables you to see how best to optimise your brand visibility.

BrandEye

In an increasingly competitive and complex world, brand visibility matters more than ever before. Managing visibility in the physical world is vital in positioning a brand, engaging customers, and winning business better than your competitors can.

Our approach

Our unique BrandEyeTM technology enables you to see, create and elevate your brand visibility. It’s customisable, collaborative and makes brand management easy, effective, economical and easy on the planet.

BrandEye<span>TM</span>

How we do it

Visibility Strategy

We work with you to define where visibility matters most to your brand, so we know where to focus.

Visibility Capture

Using our BrandEye technology and our network we capture your current global brand visibility status of all your brand assets.

Brand Visualisation

Once we’ve captured your brand assets we create a single source, multi-lens view of how your brand currently shows up, so you can see what your customers can see.

Brand Visibility Strategy

We then create a dynamic brand visibility strategy so you can see where best to invest to optimise your brand visibility.

Brand Management

People change, and so do brands. Changing how your brand looks to keep people engaged can be complicated. Our global mobilisation network makes physical world brand management simple and seamless.

Our approach

Our collaborative network of brand management experts enables brand visibility strategies to be mobilised locally, meaning they are more efficient, economical and easier on the planet.

How we do it

Briefing & Planning Workshops

We undertake detailed workshop sessions to understand the challenges to be overcome. We aim to establish what brand asset currently exists, details of intended future branding scope, process, timescales, budget restrictions, and relevant project specifics such as regional or global resource requirements.

Audits & Surveys

Based on briefing criteria, we’ll undertake physical or online audits to determine existing asset details. This information in the form of visual and technical data will be stored in a consistent and organised format for global access and visibility.

Scoping & Budgeting

Survey data will be analysed and utilised to determine possibilities and recommendations for future branding applications. This scope will be submitted for brand compliance approval before being costed for final signoff.

Order & Supplier Management

Following approval, orders can be placed and relevant permit approvals are submitted. During this stage, we monitor progress and provide regular client updates on timeline and budget progress.

Manufacturing & Installation

During the manufacturing and installation phases, our project managers regularly check progress milestones as steps are completed. As issues or problems arise, we provide solutions and expertise to keep the project moving forward.

Sign-off & Maintenance

Following completion and sign-off of final installations, we provide relevant warranties of product and quality assurance. We also provide future maintenance and renewal solutions to ensure global brand visibility, compliance and consistency standards are maintained.

Who we are

From vision to reality: 10 steps for seamless brand implementation in 2024

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Our approach

How we do it

BrandEye<span>TM</span>

Our approach

How we do it

Our approach

How we do it

Glimma Insights