The Bentall Centre Summer 2022 Campaign

CLIENT The Bentall Centre
SERVICE Marketing, Campaign Production

The Bentall Centre summer ’22 campaign was created to celebrate Kingston, The Bentall Centre and its surrounding area — it took into consideration all the latest consumer trends and focused on hyperlocalisation.

The campaign talks about liberation and friendship for the summer months. It celebrates elegance and style. A sense of care-free abandon is diffused throughout as the campaign celebrates summertime friendship at the water’s edge.

The campaign is divided into 3 chapters.
The first chapter called ‘9AM. A Season of Sun’ tells us a story unravelling in Kingston town centre, following 2 friends around in Kingston Market Square.

The second chapter created for this client’s summer campaign centred around the beauty and heritage of the iconic Kingston Bridge in the heady heat of July. As we move beyond the hustle and bustle of the town centre, our shoot’s heroines get a chance to take a breath by the river’s edge. This chapter, titled ‘Take Me to the River’ revels in the laidback, retro aesthetics of the season’s fashion trends.

The third chapter closes the campaign with summer laughs and fun in the local Kingston park.