Summer 2022 Chapter 1 OOH Advertising
The Bentall Centre summer ’22 campaign was created to celebrate Kingston, The Bentall Centre and its surrounding area — it took into consideration all the latest consumer trends and focused on hyperlocalisation.
The campaign talks about liberation and friendship for the summer months. It celebrates elegance and style. A sense of care-free abandon is diffused throughout as the campaign celebrates summertime friendship at the water’s edge.
The campaign is divided into 3 chapters.
The first chapter called ‘9AM. A Season of Sun’ tells us a story unravelling in Kingston town centre, following 2 friends around in Kingston Market Square.
Summer 2022 Chapter 1 Social Media Marketing
The second chapter created for this client’s summer campaign centred around the beauty and heritage of the iconic Kingston Bridge in the heady heat of July. As we move beyond the hustle and bustle of the town centre, our shoot’s heroines get a chance to take a breath by the river’s edge. This chapter, titled ‘Take Me to the River’ revels in the laidback, retro aesthetics of the season’s fashion trends.
Summer 2022 Chapter 2 OOH Advertising
The third chapter closes the campaign with summer laughs and fun in the local Kingston park.
Summer 2022 Chapter 3 OOH Advertising
Summer 2022 Chapter 3 Social Media Marketing
We were asked to revitalise this 1990s mixed-use city centre destination in Liège, Belgium. The refurbishment programme was driven by a strategic repositioning exercise that aims to attract a new tenant mix, increase footfall and time and spend per visitor.