Summer 2022 Chapter 1 OOH Advertising
The Bentall Centre summer ’22 campaign was created to celebrate Kingston, The Bentall Centre and its surrounding area — it took into consideration all the latest consumer trends and focused on hyperlocalisation.
The campaign talks about liberation and friendship for the summer months. It celebrates elegance and style. A sense of care-free abandon is diffused throughout as the campaign celebrates summertime friendship at the water’s edge.
The campaign is divided into 3 chapters.
The first chapter called ‘9AM. A Season of Sun’ tells us a story unravelling in Kingston town centre, following 2 friends around in Kingston Market Square.
Summer 2022 Chapter 1 Social Media Marketing
The second chapter created for this client’s summer campaign centred around the beauty and heritage of the iconic Kingston Bridge in the heady heat of July. As we move beyond the hustle and bustle of the town centre, our shoot’s heroines get a chance to take a breath by the river’s edge. This chapter, titled ‘Take Me to the River’ revels in the laidback, retro aesthetics of the season’s fashion trends.
Summer 2022 Chapter 2 OOH Advertising
The third chapter closes the campaign with summer laughs and fun in the local Kingston park.
Summer 2022 Chapter 3 OOH Advertising
Summer 2022 Chapter 3 Social Media Marketing
You will have determined who you are talking to, when and how, so it’s now about delivering a range of dynamic brand stories that are engaging and authentic.
You know your place. You know your purpose. Now, let’s campaign, engage your audiences and compete to win and own that place.
Visibility matters. In a hyper-digitalised world, real world visibility is often over-looked and opportunities to position and promote brands are missed.