To develop a new modular retail design concept which can be scaled to fit any size store. This concept is to design and implement the retail space in Moscow Jewelry’s flagship stores in Moscow.
With over 300 stores across 104 cities, Moscow Jewelry is one of Russia’s leading jewellers. Selling more than one million items in-store every year, their retail network is critical to their success.
Central to success was an in-depth knowledge of their brand proposition and how this is reflected across their different product ranges.
The 1000m2 store in Moscow’s AFIMALL is laid out in zones, one for each product range.
Every zone is designed with specific customer profiles in mind.
The design concept considers every aspect, from lighting, fittings and finishes to carefully planned seating areas with handpicked furniture.
THE INVESTMENT PAYS OFF
We implemented the new design concept in two of Moscow’s top shopping malls – Metropolis and AFIMALL. Since then, sales at their stores have grown by 30-35%, bucking the retail trend for luxury items in this market.
The design concept is now being rolled out at future stores.
BRAND INSIGHT IS KEY TO SUCCESS
Our aim was to successfully translate their brand proposition into the retail environment, ensuring that the interior design and architecture engage every customer in the right way. The design incorporates a high level of digital interaction, with high quality video used to actively engage visitors.
The result is a welcoming branded space where every customer feels comfortable browsing and is motivated to purchase.
'The new retail concept has provided an incredible boost to our brand’s image. Our customers and staff have truly welcomed the flagship concept and this has been reflected in our sales, which have grown by 30-35%. The combination of planning, product display and digital presence has helped us move our offer beyond what we had anticipated.'
To breathe new life into the Mander Centre, a 1960s retail destination in Wolverhampton, UK. To create a new tenant mix that will attract a different profile of shopper and encourage them to stay longer.
The objective is two-fold, firstly understand exactly where your brand is physically presented across your portfolio of physical assets. These physical assets can range from buildings to fleet to workplaces to logistical containers.
Creambell Ice Creams has a national presence with a disproportionate awareness and equity in North India. GLIMMA’S objective was to celebrate and magnify the ice cream experience thru their parlours by creating fun & excitement.
Discover how an audit of your branded assets can pay for itself, through cost and time savings made during the implementation